What do customers want?

Photo credit:  Thad Zajdowicz If we want to succeed in business, we’re told to find out what our customers want and then give it to them.  Lots of research goes into determining consumer preferences and desires.  However there is one thing that consumers look for that businesses, and especially small businesses are reluctant to provide.  […]

Is Word of Mouth Just Marketing?

Many people associate the phrase “word of mouth” with the word “marketing.”  There is a Word of Mouth Marketing Association and “word of mouth” is often mentioned as a marketing alternative to advertising.  If you search Twitter or the Web, you find “word of mouth” linked to “marketing” almost all of the time.  The Linkedin […]