Businesses don’t need to provide over-the-top service for all customers, but the exceptional businesses will provide remarkable service when circumstances call for it.
Word of Mouth Worthy Book Launch
Seth Godin used an unusual promotion to launch his new book. He offered to send his fans free advance copies if they’d make a charitable donation ahead of time. Those advance copies motivated his fans to post Amazon.com reviews, blog posts, and Tweets that propelled the book to #56 in Amazon book sales within three weeks.
Is Word of Mouth More Than Marketing?
Word of Mouth is more than just a marketing concept. The marketing impact is the result of sustained business excellence and customer focus.
Reputation Leadership vs Reputation Management
Reputation leadership is a glass-half-full way to look at reputation management. If you recognize that you can’t control your business reputation in a world with online customer reviews and social media, then make the new reality work for your business by building customer loyalty and encouraging those customers to recommend you on the Web.