How Do Our Content Marketing & SEO Strategy Work for Our Clients
Paul Sherland explains how our content marketing strategy and SEO strategy work together to bring your business great website rankings and steady business growth online.
Summary of the Content Marketing & SEO Strategy Video
– – Howdy, folks. I’m broadcasting from the horse pasture in the evening here. And I’m going to be talking a little bit about content marketing and SEO. And what IX Brand SEO Services does for content marketing and SEO — what our particular take on that is and what our process is.
I know this is confusing for a lot of people. There are a lot of people promising you quick solutions, fast solutions. They promise you quick Google rankings for certain keywords, and you get emails and phone calls from those kinds of folks all the time.
And I’m here to tell you that we’ve found that the best way to get great Google rankings is to give Google what it wants. That’s the long term solution to the problem. If you give Google what it wants, Google will reward you over the long term with great rankings. So what does Google want?
The key to creating a great website is to create the best possible experience for your audience with original and high quality content. Google Support
Google wants to have great information. Unique, expert, authoritative information that responds to what internet searchers are looking for. So if you’re answering questions about some aspect that you’re an expert in, or if you can provide information about a topic that you’re an expert in related to your business, then Google wants that information. If folks are searching for that information, Google will prominently display your website and will feature your information in responding to those searchers’ queries. So you want to be the information provider.
Copywriters Are Not the Best Solution for Content Marketing
It’s not just a matter of hiring copyrighters to provide key word stuffed content. That maybe used to work, it did used to work, but it’s not working now very well, and it won’t work in the future well at all. There are some great copywriters, but few would know your business like you know your business. Who is more qualified to answer questions about your business?
So you want to be providing great content that internet searchers are looking for. And our process, our content marketing and SEO process relies on primarily doing video and podcasting, with our clients, to create content.
Our Content Marketing Strategy Usually Includes Video
So we work with you to create video, customer-focused video, and podcasts, and/or podcasts to get that great content online. We get it transcribed, we work with you to create a topic list, we help you do the videos, do the podcasts, and we take care of optimizing it for SEO. And by doing that over time, you build a website with a great amount of authoritative information, a great amount of information that people are looking for, and you will be rewarded. That website will rank real well, and you’ll be rewarded with an increasing flow of customers, and customers who trust you because of the expert content that you provide online.
Our Content Marketing and SEO Strategy Is Tied to Reputation Management
So another aspect of this is that we use customer reviews, and we have a process for collecting customer reviews. So if you’re a business that is sensitive to your customer satisfaction, and you work hard to satisfy your customers, then we have a process to help you get great feedback, get great reviews online, on Google, Yelp, and other places. And that helps your content marketing and SEO performance.
So if you’re interested in our process, if you want to learn more, we work primarily with service businesses and we work with some product businesses. If your product is high quality, if you’re not selling on the basis of price alone, we might be able to help you out.
Contact Us to Learn More
If you’re interested in learning more, please give me a call. Again, my name is Paul Sherland, and my number is 713-234-6346 in Sugar Land, Texas. Or you can send me an email through our contact form. Again, this is IX Brand SEO Services. Thank you very much for your attention, have a great day.
We primarily work with businesses in the Houston area because it’s very useful to meet periodically. If you’re not in the Houston area and you’re interested, we’d be happy to talk with you anyway.