Talking to small business owners, I’ve found that most don’t do any reputation or word of mouth research for their business. They may invest in a website or create a Facebook page and then they assume that they have control of their image and their message by creating this presence on the Web. Unfortunately, it’s […]
Two Items for Every Web Developer Contract
I recently presented at a seminar for small business owners and was preceded by another presentation from a local web developer. While I listened, some of the talk turned to copyright ownership, and that reminded me of some experiences I’d had working with developers to build my websites. Another important aspect of a website development […]
Blog to Build Business Word of Mouth
Blogging Will Help Build Great Business Word of Mouth Online A recent article on eMarketer.com, “Blogging Has Come a Long Way, Baby,” discusses the growth in numbers of blogs and in blog readers. According to the article, 27.9 million US Internet users blog at least once a month. By 2013, it’s expected that 37.6 million […]
Marketing Speak in a Web 2.0 World
Earlier this week, I had the opportunity to attend a webinar sponsored by Hubspot featuring Brent Leary, co-founder of CRM Essentials. The webinar was titled, “Using Social Media to Attract More Customers” and it’s available for download. There was lots of great information presented, but one point was particularly relevant to me. It was that […]
