I recently had an experience with a good online company that left me shaking my head. I placed an order for pergolide — a daily medication for my aging horse with Cushings disease. During the order process, I was given an option to select shipping, and I picked the “Ground FedEx – USPS” option, which was […]
Doctors Attempt to Prohibit Customer Reviews
Unhappy at receiving negative reviews from patients, some doctors have been asking their patients to sign agreements waiving their right to post any reviews. The subject was covered by a recent story by Jacqui Cheng on Ars Technica. The doctors apparently argue that the reviews are nothing more than tabloid journalism and that a doctor’s […]
What’s the Purpose of a Survey?
Call me crazy, but I think a survey should provide an opportunity for your customers to tell you what’s important to them instead of what you want to know. Surveys have a bad reputation because they usually seem to be structured to gather data for a compensation system or are based on some preconceived notion […]
Video to Build Word of Mouth
One of the best examples of using video to build word of mouth for a small business is from Saddle Technology Incorporated in Billings, Montana. I came across their website several months ago after I was bucked off my horse. I was feeling a little bit “chilled” about new injuries and that caution was hampering […]
