IX Brand SEO Services supports Internet search marketing, SEO and social media marketing training and education events in the Houston area and across Texas. If you’re promoting an event, appropriate for business owners and entrepreneurs, please contact us and we’ll be happy to add it to the event list.
Internet Search Marketing, SEO & Social Media Marketing Training Events
The Internet is a dynamic marketing medium — the best channels for engaging with customers and prospective customers are changing constantly. It’s very difficult for business owners, especially small business owners, to run a business and remain knowledgeable about marketing and selling using the Internet. The events we highlight give you, the business owner and entrepreneur, the opportunity to spend a little time to walk away with a lot of knowledge. Only by setting aside time for continuing education, can you remain current with the opportunities and pitfalls associated with the latest Internet marketing trends. Even if you’re only trying to be better informed, so that you can make better decisions regarding website design, social media, and online marketing, these events can help you!
Internet Search Marketing Training
If you are a web designer or developer or a business owner interested in marketing better online, you have to be interested in Internet search marketing. As a web developer, you know that your clients will not be happy with your work if their customers have trouble finding them online, using Google search. As a business owner, you certainly want to make it easy to customers and prospective customers to find you when searching for your business services and products.
Internet search marketing training will make you aware of the factors that determine whether your website sits on page 10 of search results or on page one. Google and the other search engines use a long list of ranking factors to determine where a website is placed against its competition. Some of those ranking factors are known, and many are not known. By making Internet search marketing training a priority for your business, you’ll be better informed about how Google, Bing, and Yahoo view your website and you’ll have ideas about how you can move your website up in search results.
Local SEO Training & Education
Local search engine optimization (SEO) is the part of Internet search marketing that focuses on the way Google, Yahoo, and Bing handle searches for local businesses. Whether it’s a search for a gas station or restaurant from a smart phone or a search for a plumber from your home computer, a substantial number of the searches online each day are intended to bring up a list of local businesses. The search engines recognize this and they’re devoting increasing resources to the local search arena. If you own or operate a business that markets locally or regionally, you absolutely must become knowledgeable about local search marketing. IX Brand SEO Services recommends the Local University series of seminars to help local and regional businesses attain that goal.
Social Media Marketing Training
Social media marketing training and education is focused on the growing, and ever changing world of social media. By social media, we mean websites like Twitter, Facebook, Linkedin, Pinterest, etc. These are not just tools for wasting time online! You can actually engage with customers and prospects and bring in new business with social media. You can even promote your website in search results by using social media wisely. So training in social media marketing and optimization can be a wise use of time for a business owner, and IX Brand SEO will highlight social media education opportunities appropriate for small business owners.