Agile Online Marketing – Your Best Option for Small Business Growth
Agile online marketing can make a huge improvement in the numbers and quality of the customers who find you online. This presentation by Jonathon Colman describes how REI uses Agile development practices to complete numerous SEO projects that resulted in much improved organic traffic and visibility. Jonathon is in-house SEO for REI.
The lessons of the presentation for small business online marketing are:
- The client and the SEO agency will succeed IF they work together as partners. The online marketing agency can’t deliver great results at reasonable cost if working alone.
- Maximize “WORK” not “work”. Meetings are minimized and emphasis is on coordinating work through the IX Brand SEO Teamwork project management platform.
- Maintain a bias toward Action. The emphasis is on action and results and not on lengthy, meaningless reports.
- Don’t hate — iterate! The goal is to not deliver perfection but to deliver steady progress. SEO changes as Google’s ranking algorithms change. We need to regularly examine what we’re doing and the results of our work and adjust as necessary.
Using Agile development applied to online marketing, REI was able to increase the number of online marketing improvements implemented for the year, decrease website page load times, decrease duplicate content on the website, and increase organic traffic to the website.
Agile Online Marketing applied to your business means that you’ll see incremental improvements to your marketing strategy and a series of changes to your social media mix. At IX Brand SEO Services, we’ll work with you to identify the best new options for your online strategy and analyze the existing tactics to identify the ones we want to retain. We’ll apply a process of continuous improvement to optimize your online marketing strategy and keep it optimal in the dynamic Internet marketing environment.
If you have questions about Agile development applied to online marketing, please call us at 713-234-6346 or use the feedback form to contact us.