Affordable Search Engine Optimization

Affordable Small Business SEO Services

What makes search engine optimization affordable for small businesses?  Here are some options:

1. Do most of the website content copywriting yourself.  One of the most costly aspects of improving the Google search engine ranking of a small business is the writing of text for the website.  Most small business owners don’t want to do it, they don’t have time to do it, and they do a poor job of it when they try doing it.  However, if you want to make search engine optimization affordable for your small business, you should strongly consider doing as much writing as your schedule and writing abilities will allow.  If IX SEO Services does the copywriting, we have to take the time to become very knowledgeable about your business and products before we can start writing.  When we do start developing the website copy, we may make mistakes or misstatements about your products or services, just because we don’t have years of experience in your specialty.  Writing, checking, and correcting the website copy all take time and we have to charge our clients for that time.  You’ll save real money if you’re willing to write most of the copy for your website yourself.  IX SEO Services will use your keyword lists with your website copy to search engine optimize what you’ve written.  Your website reputation will also benefit from the page copy written from an experts point of view.
2. Pick a realistic service area to optimize for.  Generally, if you want to push for a high Google ranking over a large area, it will require more time, effort, and money than competing for a high ranking over a smaller area.  I’ve talked to potential clients who want to rank well for very high-search-volume keywords across the US, and I’ve had to break the news to them that such an effort will require thousands of dollars a month in the effort to just try.  You’ll save money if you are willing to compete in smaller, niche markets at the start.  You can always plan to expand your markets as your business grows.
3. Take a long-term view of the search engine optimization process.  If you want immediate results, you need to use a pay-per-click (PPC) service like Google Adwords to put your business into search results immediately.  It’s expensive, but it can make you money if you need to appear high in search results right away.  At IX SEO Services, we work to improve your search engine rankings in the organic listings, which are based on the merit and relevance of listed websites to the search keywords used.  This takes time and consistent effort, and it can supplement and even replace a PPC ad campaign after a few months.  That will save you money in the long run.

Call IX Brand SEO Services Company for more information about how to make search engine optimization affordable for your small business.