A Recent Study Says That Organic Social Media Marketing is Most Popular But Not Most Successful A recent article in MarketingLand.com‘s blog said that, “more than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies.” The article went on to say that those […]
What’s Your Social Media Optimization Strategy?
Is Your Social Media Optimization Strategy Annoying or Effective? Five Types of Social Media Optimization Strategies The Church of the Customer is one of my favorite blogs and Blogger Jackie Huba recently posted this timely and relevant depiction of social media strategies from Tom Fishburne. This is so true! There’s a sixth type of social […]
What works with social media
Photo by Jade Gordon An interesting article in eMarketer highlighted the most successful marketing tactics businesses are using with social media sites like Twitter and Facebook. The data is from a 2009 MarketingProfs survey of B2B and B2C businesses. After looking at the data, I came away with a different conclusion than eMarketer — but […]