What Is SEO in a Process Including Content Marketing and Reputation Management?
What is SEO for Content Marketing
What is SEO? Our definition of SEO or search engine optimization is the collection of tactics and best practices to help Google value great content on your website. That “great content” part is extremely important, because we believe that if you don’t have great content your SEO effort is doomed over the long term. Our process for developing great content includes a process for collecting feedback and reviews from your customers — reputation management.
The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time.
What Is SEO for Local Businesses?
The primary focus for success in SEO for local businesses (in addition to great content) is to ensure that Google and the other search engines know where your business is. You’d be surprised to find out how many local businesses make that hard for Google to do. They hide their business address on the website or they display the address as an image that Google can’t read. They also don’t act to ensure that local citations to your business use a consistent name, address, and phone number. Google relies on trusted data providers to check its local information. If you’re a lawyer and your bar association has the wrong address for your practice or the state corporation commission has a different business name than the one you’ve provided on your Google listing, you’re creating confusion and doubt about your data. We work with you to correct these and other problems.
Another very important ranking factor for local businesses is reviews from your customers. We have a process for collecting honest feedback and reviews from your customers to support your local SEO, and content marketing as well as reputation management efforts.
What is SEO for Website Development?
IX Brand SEO Services Company is not primarily a website developer or web design company. A website is a tool to get your great content and information in front of your customers. It’s not going to grow your business if you just create an online brochure. So we work with our clients to build a website that supports our SEO, content marketing and reputation management processes.
If you already have a website and you want someone to do some “SEO” to move it to the top of Google’s rankings, we are not the company for you. There’s significant work in building a website that supports your website ranking goals. Unfortunately there’s much more work in taking a website that was built without website ranking in mind and making that website perform well in search results. So please begin your discussions with an SEO specialist before you build your website.
Our websites are built using Studiopress themes, they’re hosted with Synthesis, and they use premium SEO plugins from Yoast and other providers. They’re built from the start with search rankings in mind.
What is SEO for Reputation Management?
Reputation management is important for any online business and especially important for a local business. We’ve been involved with reputation management and the SEO aspects of it for more than 10 years, so we’ve been able to develop a reputation management process that supports your SEO strategy.
It works by implementing a business process to ask all of your customers for feedback. Any negative feedback gives you the opportunity to fix the problem and repair relations with the customer. Positive feedback helps you identify what’s working well from a customer’s perspective, and it identifies great candidates to ask for reviews on Google and other websites.
That initial feedback is displayed on your website and it provides new keyword-rich content to your site to benefit your SEO. The reviews on Google and some other business listing websites will give your Google business listing a ranking boost. All of this positive information about you and your business will steer new customers your way and propel your business growth.
Call us at 281-343-3284 to start improving your SEO in Sugar Land, Houston, and elsewhere! We serve Metro Houston from our office in Sugar Land, Texas.