Call 281-343-3284 for Smart Local SEO for Small Business. We work with small businesses that are willing to participate in the process of improving their search rankings, their sales and their business.
At least 30% of Google searches are for local products and services. Your customers are using their iPhones and tablets, as well as their computers to look for local businesses with great customer reviews. Google and the other search engines handle local searches differently from global searches. If you own a small business, you can’t depend on the same SEO tactics and strategies that work for large businesses.
If you own a business serving a local or regional market, you should be taking advantage of Google’s local features. Your online marketing program should focus on exploiting Google’s local preferences to make your business website and business listings highly visible in local search results.
Smart Local SEO Relies on Great Website Content
Most small business websites have content problems. If the website depends on the business owner for website content, those pages and posts rarely appear. So many small businesses depend on copywriters for website content.
Those copywriters don’t know your business, they don’t have your expertise, and they’re not used to answering your customers’ questions. You are the best source of website content if you can avoid the need to write it.
IX Brand SEO has found that the best way to build great website content is to use video or audio recordings of small business experts answering questions and talking about topics related to their products and services. The video content is also used on YouTube and Facebook and audio content can also be used in podcasting. Your expertise is used in multiple ways to boost your business in Google’s rankings.
Success in Local Search Marketing Requires Consistent Business Listings
Google and the other search engines require consistent business listings to have confidence in your business information. Those business listings start with your Google My Business listing and they extend to Facebook, Yelp, and various other business directories.
IX Brand SEO recommends BrightLocal.com as the strategy to build consistent business listings relevant to your business sector. We can help your business do what’s needed to build a consistent business profile across the Web.
Smart Local SEO Requires Customer Reviews
Great local business search rankings in competitive markets require good business reviews from Google, Yelp, Facebook, Home Advisor and other review websites. IX Brand SEO works with GatherUp.com and BrightLocal.com to gather feedback from your customers and encourage your customers to leave reviews on Google and the other review platforms.