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Internet Marketing Tips » Does One Bad Review = Bad Reputation?

Does One Bad Review = Bad Reputation?

 Is a Bad Review Equal to a Bad Reputation for Your Business?

The short answer is that it can be if the bad review the only review of your business that prospective customers can find. However, if you work to build online word of mouth for your business, you’ll never face that situation. You’ll have lots of positive online reviews to outweigh any negative ones.
bad review bad reputation
One bad review can equal a bad business reputation if that’s all you have.

It’s not that hard to collect customer reviews and recommendations if you work at it. For example, you can provide your customers with a feedback card asking them to submit reviews for your business at Google or Yahoo. Some of your customers may also be members of Angie’s List or they might submit reviews on Yelp.com or some other website. It’s not so important where the review is left — it’s much more important that your customer posts a business review for you somewhere. If you need help developing a customer review feedback card or collecting customer reviews, please contact us.

Many small business owners have the impression that online reviews will likely be negative. Not so — most online reviews are generally positive in tone. However, even if you receive a negative review, you can reply to it in a responsible and considerate way, and thereby demonstrate that you will respond effectively to customer issues. If you were aware of the situation before reading the review, post a reply detailing the steps you’ve taken to solve the problem. If you weren’t aware of the problem, urge the customer to contact you to discuss a remedy and promise to work to resolve the matter.
There is a major car dealer in a nearby city with a single, very negative review online to represent the dealer’s customer reputation. This dealer has done work on my truck, and I was very satisfied so I don’t think the bad review represents many or most of the dealer’s customers. Don’t be like this dealership! Take action now to ask your customers for online feedback and respond to both the positive and the negative reviews you receive.

IX Brand SEO Services Company uses and endorses the Get Five Stars reviews collection system and we use it with most of our clients.  Get Five Stars will help you collect more feedback from your customers, it will help you avoid bad reviews and it will enhance your chances of getting good reviews online.

Need help with your online reputation?  Call me at 281-343-3284 or send me an email through our Contact form.

About Paul Sherland

Most small business marketing fails because it ignores what makes your business unique. IX Brand SEO Services helps you reach new customers in your own voice to demonstrate the unique value of your products and services. Call 281-343-3284 to learn more!

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