Don’t Focus Only on Google Rankings to Measure Online Sales Success!
IX Brand SEO Services Company can help your small businesses with search engine optimization, video marketing and online reputation management — to get you more customers online. Located in Sugar Land, TX, we work with clients throughout Houston and Southeast Texas, plus other states. Call us at 713-234-6346 to boost your Google rankings AND your customer traffic!
One of the SEO bloggers we follow is Nick Stamoulis, and his Brick Marketing Blog had a great article this morning called, “Don’t Focus on Rank to Measure SEO Success.” Here’s a portion of what he says:
So many potential SEO clients have one thing on their mind. They want their website to rank number one in the major search engines. What they don’t realize is that ranking can never be guaranteed, and any SEO company that does guarantee a number one spot is full of it. Rank is important, in that you don’t want to be ranked 40th. Obviously you’d never be found. But when it comes to getting that coveted number one spot, it’s important not to worry so much about it. It will only drive you crazy. Instead of focusing on rank, focus on visitor growth and conversions …
And then Nick lists some reasons for his statement, and we agree with everything he says. But we also tell our clients that SEO is about more than just your website. If you focus only on what your website is doing in search results for a few keywords, you’ll be missing most of your marketing opportunities. Your measures of effectiveness should be more calls and conversions coming from the Internet, period! Why should you care if they come from your website for the most popular keywords, or your website for some long-tail keywords, or from Facebook, or YouTube, or Twitter?
There’s a photography studio in Wharton, TX, called Impressions by Leslie. The owner is not a client so we can’t claim credit for her success, but she’s using Facebook in a very smart way to market her business.
Operating from Wharton, which has about 9,000 residents, Leslie has almost 4,000 Likes on Facebook and she’s very good at posting examples of her beautiful family and children’s photos on Facebook for potential clients to see. Leslie’s website is not very good (sorry Leslie), and it doesn’t even appear on the first page of Google results for “photographer wharton tx,” but Leslie is probably not very worried about that because her Internet traffic through Facebook is working very well for her.
We think this is part of the point that Nick Stamoulis is making in his blog post and it’s a point that you should focus on in planning your Internet marketing. Don’t get locked on to one or two metrics to measure the success of your search engine optimization or Internet marketing campaign. Instead, look as a variety of metrics and tactics for bringing more customers to your door! If Facebook works for you as it does for Leslie, then concentrate on that. If your website is an important part of your strategy, plan to make use long-tail keywords as well as the most popular ones in building traffic to your site. If you can develop some videos for YouTube, make that channel a tactic in your strategy to improve your Web marketing.
If you’re flexible, and if you adopt the Agile Marketing Approach for search engine optimization and Internet marketing, you’ll be a winner where it counts — in the bottom line! Thanks again to Brick Marketing for this great blog post!
If you’re a business owner who’d like to boost your customer traffic with search engine optimization and other strategies like video marketing, social media marketing and reputation marketing, please call us at 713-234-6346 or send us an email through our contact form!