Several friends and clients have asked me about their options for low-cost, high-capability websites recently, and Google Blogger is edging to the front of the list of recommendations. It is easy to use and it tends to do very well in search results. This means the user only needs to know a little bit about search engine optimization techniques to do well for many keyword phrases.
But wait you say, Google Blogger is only a “blog”! It’s certainly a blog, but the line between a blog and a website is getting more fuzzy every day, and Google Blogger’s new templates allow users to create up to 10 website-like pages. So if your planned website requires just a small number of pages and it works for you to add content to your site using a blog format, you should strongly consider using Google Blogger. The easier it is to add new keyword-rich content to your website, the better your site will do in search results, so Google Blogger helps you help yourself to better search rankings.
I use both Google Blogger and WordPress.com blogs and I think the Blogger blogs are a little easier to update and use. WordPress currently gives me a little more flexibility to create a website-looking blog, but that may be changing.
At the SXSW (South By Southwest Conference) recently ended in Austin, Google announced some soon-to-be released capabilities and features for its Google Blogger blogging platform. Here’s a video describing the growing use of Blogger and highlighting some of the soon-to-be released features.