Panda Rewards Great Content on Your Website or Smacks You for Junk!
IX Brand SEO Services Company helps businesses rank higher in search results, optimize social media, and improve their online business reputations. From an office in Sugar Land, TX, we work with businesses throughout the Houston area and across Texas and the US. Call 281-343-3284 for more information.
Search engine optimization or SEO is the collection of tactics and strategies for achieving high rankings in results from search engines like Google, Yahoo, and Bing. Over the years, the search engines have developed and refined analytical ways to identify and reward fresh, original web pages, that are most relevant to the keywords Internet searchers use. Through that same time period, SEO has been split into two camps — one collection of tactics designed to trick the search engines into thinking that web pages are more relevant to search keywords than they really are and the other collection of tactics designed to promote great, relevant content on web pages.
With Google’s recent Panda update, it’s clear that unique, relevant content is being rewarded by Google. So if you’re planning your Internet marketing strategy, it has to center around providing that great content, relevant to popular search phrases. If your SEO consultant is telling you that he or she can get you much improved search engine rankings without the improving the content of your website, it’s most certainly bad advice.
|Blue Creek Whitetails Trophy Buck|
Over the last eight months, I’ve been working with Blue Creek Whitetails, a trophy deer hunting and deer breeding ranch in El Campo, TX. We’ve been developing new content for the Blue Creek Whitetails website and blog by using recorded interviews with subject matter experts at the Ranch. It only takes a half hour to record an interview that will furnish at least two or most likely three blog posts or a web page or a combination of them. It’s been so much easier to record an interview conversation than get the subject matter expert at the Ranch to write an article or a blog post.
So if you’re having a hard time writing for your blog or website or getting a client to provide text copy for a website or blog, try recording and then transcribing the interview. I’d bet that you’ll find its an easier way to come up with quality new material for your website that Google will like.
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