Grow Customer Loyalty Like In-N-Out Burger
Business Week recently published an article by Stacy Perman, with an excerpt from her new book, In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules. Founded in 1948, In-N-Out Burger has remained a private, family-owned company that beats Burger King and McDonald’s on per store sales despite virtually no advertising. The company relies on word of mouth driven by the quality of the food and staff at each of its restaurants.
- In-N-Out Burger Fights Copycat in China (foodidentityblog.com)
- You: In-N-Out vs. CaliBurger: Double-Double trouble in Shanghai (latimes.com)