If your designer tells you that SEO is impossible or they confess to not understanding much about the topic, shop elsewhere. No matter how beautiful their work, no one will see it if your customers can’t use a search engine to find your site.
If your designer tells you that adding words into a Meta keyword tag is SEO, then the developer is about 10 years out of date. That method of SEO was abused years ago when developers loaded websites with irrelevant Meta tags, hoping to ensnare extra web searchers. The major search engines probably ignore Meta keyword tags now, so look somewhere else for a developer.
If your designer asks you to provide your own website copy, you should look elsewhere for a web developer. The search engines rank your web pages according to the keywords they find when they index your website. If you’re tasked with providing the website copy, without completing and understanding the necessary keyword research, then your website will not rank well.
If your web developer tells you to provide the developer with a list of the pages you want on your website, find another developer. The developer should help you decide what pages you’ll need, with SEO as one of the considerations for naming those pages.
- Not so fast SEO, Google has plans to punish sites that are “overly optimized” (venturebeat.com)
- What are keywords and why are they important for SEO? (marketing.yell.com)
- SEO: I Know I Need It, Now What? (score.org)
- What is search engine optimisation (SEO)? (marketing.yell.com)
- SEO Norway- You Web Promotion On The Net (ronmedlin.com)