Is Your Google Ranking Bad Due to Page Titles?
IX Brand SEO helps small businesses with search engine optimization, online reputation management, and business process improvement. Located in Sugar Land and Wharton, TX, IX Brand SEO works with clients throughout Southeast Texas and in other states. Call us at 281-343-3284 to start your Google ranking on the road to recovery.
The two primary ways of improving the Google ranking of your website are to increase the amount of keyword-rich text content on your site and increase the number of trusted, relevant websites linking to your site. Those should be your two goals for the long-term improvement of your website in search results.
However, small business owners often don’t have a clue about whether their websites have been developed with a regard for improved Google rankings or not. Most small business owners select a web designer to build a site based solely on the appearance of the website — not how the site actually functions to bring in customer traffic. Then these business owners are usually disappointed when the new website doesn’t attract customer traffic online or your business customers complain that the website is hard to find on the Internet.
Want an easy way to tell if your website designer knows anything at all about improving your Google rankings? Look at the titles of your website pages. If the titles are different for each page of your website and if these titles contain keywords associated with your business, then at least you’re headed in the right direction. The title of each page should be displayed at the top of your browser window. Here are some examples from Rosenberg, TX.
The first is example is for Schulze’s Bar-B-Que in Rosenberg. This restaurant has lots of good reviews so it must be a great place to eat, but the website is just a one-page affair with very little text on the page. The title of the one page is Schulzes BBQ, which certainly fits the restaurant. However the page would do better in Google rankings with a title that was something like, Schulzes BBQ | Finest Brisket, Ribs, Sausage, Chicken | Rosenberg, TX. Here’s how to spot the title on your website — the red arrow points to it in this screenshot.
Let’s look at the title of a business that’s doing much better — Dr. J. Michael Bennett, an orthopedic surgeon and sports medicine doctor in Sugar Land and Houston. Notice the keywords and the business locations in the page title.
Look at the page title of your website. If it looks like the title from the restaurant above, it’s not helping your business do well in Google rankings. However, if your page titles contain keywords appropriate for your business and also contain your business location, if you’re a local business, then at least you’ve started to move in the right direction in improving your Google ranking.
If you have any questions, please call 281-343-3284 or send us an email through our contact form!