|How Much Will It Cost?|
In talking to potential clients about Internet marketing, they often complain about the hidden mysteries of Internet marketing pricing. Often, Web marketers don’t help themselves — their pricing structure is cloaked with technical language and unexplained fees. Let’s try to make our fee structure a little more clear.
When you’re looking at improving the marketing of your business on the Web, you should consider two factors — the population of your market area and the uniqueness of your business. Let’s start with the market area population.
As with any other kind of media marketing, it will cost more to market to a larger population because there’s more competition for that top slot in the Google rankings and the competition is likely to be more sophisticated too. So for example, if a client is a restaurant here in Wharton, Texas, (population 9,237), there isn’t much competition and we should be able to get that restaurant client a first-page Google ranking pretty easily and at a low cost. Take the same restaurant down the road 60 miles to Houston, and the effort required to attain a first-page Google ranking increases dramatically. As the effort required increases, so does the cost of the effort.
So in estimating the cost of your Internet marketing effort, you can either plan to spend a substantial amount of money to market to a large population area, or you can save some advertising money and start with a smaller area closer to the center of your business. You can then expand your marketing and your spending as your business grows.
The other main factor in estimating the cost of Internet marketing is the uniqueness of your business. If you have a very unique business with little competition in your market area, it’s relatively easy to rank well in Google search results for your business. So for example, if you’re a patent lawyer, it will be easier to obtain a high Google search ranking than if you were a divorce lawyer or a personal injury lawyer. There are fewer patent lawyers marketing their practices on the Web, so there’s less competition.
If you have a very unique product or service, the Internet can provide you with a marketing bonanza. A friend of mine who is a Web developer told me about a client who made wheelchair accessories. There wasn’t much online competition marketing wheelchair accessories at the time, so it was very easy to rank well in search results and the client’s website brought in lots of business. If you have a business making something or providing a service with little competition, IX Brand SEO Services can help you do very well in search results at a very modest cost.
So in evaluating proposals for web development work, Internet marketing, or search engine optimization, ask yourself, “how unique is my business in my market area?” and “how large is my market area?” The answers should help you estimate the costs of an effective Internet marketing campaign for your business.
If you have questions, please contact IX Brand SEO Services Company for advice.