Get SEO Customer Reviews to Work for Your Business!
I often have a hard time persuading my search engine optimization (SEO) clients that they need to work at gathering online customer reviews even though these work as SEO customer reviews. Most business owners don’t see the connection between working for a top Google search results ranking and collecting online recommendations from their customers. Typically, they’re nervous about collecting online recommendations — perhaps a little afraid of what the occasional sour customer would say. Sometimes they just don’t see the value in putting money and effort into a customer reviews collection process.
However, those doubting business owners should be able to see persuasive evidence of the SEO-power of online customer reviews in this screenshot. This is a search for “auto body shop houston tx,” and it shows the top organic results for that search.
It’s obvious that all of the top results have lots of reviews. The top Google Places listing has 60 customer reviews, the next has 75, the third has 84, and the last one in the screenshot has 7 reviews. There are no top listings with no customer reviews — good evidence that Google factors in customer reviews in deciding where to rank various Google Places business listings.
If you have a significant amount of competition in your local market, sooner or later one of your competitors will figure out that online customer reviews can help boost Google search rankings. Auto body shops are not though of as being focused on customer feedback, but in the Houston market, the top ranking auto body shops have learned that they have to be.
Why wait for your competitors to get a head start in collecting online customer reviews? It’s not a quick process and it’s hard to close a lead if your competitors can build one in totals of good reviews. You’ll do much better at collecting customer reviews if you use customer feedback to find the most loyal fans of your business, and then ask those fans to provide you with online reviews.
Search engine optimization strategies for local businesses are different than the SEO strategies for national and global brands. Customer reviews have a much bigger impact in local markets. If you’re a local business interested in more effective marketing and improving your relations with your customers, please contact us. We can help you do that!
IX Brand SEO Services has a proprietary, automated reputation management process for collecting feedback from your customers and SEO customer reviews. It’s inexpensive to implement for your business, it gathers feedback from your customers for business improvement, it helps your happiest clients write great online reviews, it posts positive feedback to your website, and it makes it less likely that any unhappy customers will leave bad customer reviews. Contact us at 713-234-6346 for more information or send us an email using our contact form.