Questions About Local SEO & Online Reputation Management?
IX Brand SEO Services Company helps small and mid-sized businesses with search engine optimization and online reputation management. Call us at 713-234-6346 for more information or to arrange a no-cost and no-obligation initial consultation.
What is Market Agile Online?
Market Agile Online is a philosophy of Internet marketing that relies on customer collaboration, emphasizes being quick to try new marketing tactics, and promotes evolving your online marketing strategy to achieve success. It’s almost certain that if you have any business competition, your online marketing strategy this year will be different from the online marketing strategy that might have worked for your business last year. IX Brand SEO Services Company will work with you to react quickly as the online marketing environment changes and then improve your marketing tactics to take advantage of the new Internet marketing opportunities.
What is Local SEO or Website Optimization?
SEO is search engine optimization, which is a process for improving a website’s position in Google rankings or the search results for Yahoo, Bing or other search engines. In other words, when a potential customer searches for your type of business with his or her iPhone, iPad, laptop, or desktop computer — search engine optimization will help ensure that your website appears at the top of results. Website optimization is much the same thing! We’re optimizing your website to appear high in search results.
SEO and website optimization depend on a process of keyword research, content production and link building to be successful. If this sounds like it takes some time, it does! When we look at a new website for a client, we can often spot some quick fixes that will make a difference in search engine performance, but if you do business in a competitive environment near a major population center like Houston, those quick fixes won’t take you to page one in search results. The keyword research, content production, and link building are more time-consuming, but they are absolutely required to attain and maintain a page one ranking.
What is Local Search Engine Optimization?
Local SEO is the similar process of search engine optimization — keyword research, content production, and link building — with a local focus. An increasing number of Web searches are for local products or services. If I’m looking for the nearest Starbucks, I’ll search for “Starbucks” on my iPhone and Google will return a list of nearby Starbucks locations based on the location of my phone. It works the same way for my iPad and my laptop. Google and the other search engines provide local results based on my location.
If you operate your business in a local or regional market, you want your business website to be very prominent in those local search results. There are some aspects of SEO that you should emphasize to ensure that your business appears in search results for your type of products or services in your local area. So local SEO is a specialized type of search engine optimization that’s focused on producing high search rankings for businesses marketing in a city or a region.
To make the process a bit more complex, local SEO also involves optimizing the various online business listings provided at low or no cost by Google, Yahoo, Bing, Yelp, Citysearch, Yellow Pages, and other providers. These business listings are often displayed at the top of search results for local searches, and you should want your business to appear in that top group of listings.
What is Online Reputation Management?
Your customers and others have lots of opportunities to review your business online. That might happen in a blog post, but it’s more likely to happen with one of the local business listings mentioned in the previous section. They all have customer reviews associated with their local listings and it you’re not aware of them, an angry customer or a disgruntled former employee can cause significant harm to your business, now and in the future.
There are three steps to an effective online reputation management program.
- Establish a process to collect positive online reviews from your current and former customers.
- Monitor your reputation on business listing websites.
- Respond quickly when someone leaves a bad review or a good one.
Your online reputation management process will be unique to your business. There are some businesses that collect lots of good reviews without much effort and there are other very good businesses that have a difficult time collecting positive customer reviews. We’ll work with your business to develop a process that works for your business.
If you have questions about IX Brand SEO Services Company, please call 713-234-6346 or use the contact form to send us an email.