Converting More Customers with Long Tail Keywords
IX Brand SEO Services Company does search engine optimization (SEO) and online reputation management consulting for small businesses in Southeast Texas and around the US. We have current clients in Wharton, El Campo, Richmond, Sugar Land, Katy, and Webster Texas, and in several other states. If you’d like to visit about how SEO might help your business, please give us a call at 281-343-3284 or use the contact form to send me an email.
I have several clients who work with me to develop great, keyword-rich content for their websites and blogs, and it pays off in more Web-driven phone calls and visits to their businesses. Their websites are only a couple of months old and they do business in very competitive local business sectors, so how is this happening? The answer is that they’re using long-tail keywords in their web content and these long-tail keywords face much less search competition and are much easier to rank well for in Google results. The added bonus is that if your business appears high in search results for a longer string of search words, it’s much more likely that the Internet searcher will click into your website and contact you for information or to purchase your products or services. In other words, your conversion rate for long-tail keywords will be higher than it is for the much more competitive keywords. It’s a double bonus!
What are long-tail keywords? For an orthopedic surgeon client, they are words like, golfers elbow specialist houston texas and carpal tunnel syndrome from golf flexed hand. For another client with a childcare center and preschool, they are words like, hourly daycare webster tx and childcare centers open late in houston, tx. These are the longer keyword phrases that very few people are searching for and very few websites are optimizing for.
How do you optimize for long-tail keywords? You write! You’ll have to develop keyword rich copy about your products or services that describes what you do in detail. Don’t worry about writing for a mass audience — write for that prospective customer who is looking specifically for something you’re selling. Be exact enough in your website descriptions so that this prospective customer will know you have it.
Someone with golfer’s elbow, who searched for a golfer’s elbow specialist in Houston is much more likely to visit my client than another doctor who only appeared in searches for “orthopedic surgeon houston.” A parent with a need for late night child care is much more likely to call my client than another childcare center that only appears in searches for “childcare center webster.” As my friends at Wordtracker say, “single keywords are for losers”!
Here’s more information about long-tail keywords from my friends at Wordtracker. If you need some assistance getting started with long-tail keywords, please give me a call at 281-343-3284 or email me through our contact form.
Are you using long tail keywords to boost your Google rankings?