Earlier this week, I had the opportunity to attend a webinar sponsored by Hubspot featuring Brent Leary, co-founder of CRM Essentials. The webinar was titled, “Using Social Media to Attract More Customers” and it’s available for download. There was lots of great information presented, but one point was particularly relevant to me. It was that “marketing speak” doesn’t work in the Web 2.0 world.
A few days before, I’d looked through the new website launched by a friend’s company. It contained a blog, but the initial blog posts were all marketing pitches for the company. To make it worse, there was no way to comment on the blog posts. That functionality had been omitted.
Web 2.0 is about conversations — that’s what social media are about. A traditional marketing pitch is one way speech. If you use marketing pitches in your blogs, on Twitter, on Facebook, et al., you’ll find yourself talking to yourself most of the time. You won’t be creating the relationships, that will build word of mouth for your business, solidify your relationships with existing customers, and establish relationships with new ones. If you need additional information or if you have questions, please contact me at 979-531-8300.