Miriam Ellis detailed recent changes to Google’s search engine results pages in this excellent article in Search Engine Guide.
These changes make it much easier for potential customers to find and use Google Maps local listings, and they will likely make the local listings provided by other websites like Merchant Circle, Insiderpages, Yellowbook.com, and Yelp much less important to local businesses and consumers. In the past, someone searching for a local business was required to input the business type and the location in the search box. Now however, now Google recognizes the IP location the search is originating from and returns local results appropriate for that location. So if you search for car repair and your internet service is provided by a company in Houston, TX, you’ll see local results for Houston car repair shops at the top of the search engine results page, even though you didn’t specify “Houston” in the search. This change greatly increases the Web visibility benefits of claiming Google Maps local business listings.
Please contact us to help you get started with your Google local business listing.
- Google’s Local Search Decision (business-ratings-reviews.com)
- Search Engine Optimization in Houston, TX (houstontexasseo.com)
- Google Local search results pages explained (marketing.yell.com)
- Google hammers traditional farming and takes 85% of Merchant Circle’s traffic (coverboom.com)
- Guide To Google Local Business Result (epiphanysolutions.co.uk)
- How to SEO Tips – Using Local Business Search (houstontexasseo.com)
- Understand and Rock the Google Venice Update (seomoz.org)
- Optimizing Your Business Listing for Local Search Supremacy (softwaresonlineearningbussiness.wordpress.com)