Search Engine Optimization (SEO) for Higher Google Rankings!
Why is your Houston or Sugar Land or Katy business hard to find online? Why can’t your customers find you online? If you’d like to talk about how to fix the problem, call us at 281-343-3284. IX Brand SEO Services Company is the solution to your Google ranking issues.
What determines your Google ranking? It’s largely the text content of your website and the quality of the links to your website. If your website has very little original text and if your website is new or if you don’t have many links, your website will not rank well in search results for relevant keywords. There are other important factors, but if you have lots of original, keyword-rich text content on your site and if you have an increasing number of quality, relevant websites linking to your website, your site will gradually climb in search results and you’ll likely do well over the long term.
The work of improving the Google ranking of your business is called search engine optimization (or SEO) because Google is a search engine. Search engine optimization is a process of improving your business rankings in search results for keyword phrases related to your business. Yahoo, YouTube and Bing are also search engines, but Google gets most search traffic. What’s a search engine? It’s a website that provides ranked lists of relevant websites in response to keyword searches. So for example, if you search for a “dermatologist sugar land tx” using Google, Yahoo, or Bing or if you search using your smartphone, you’ll get a list of ranked results. This is a ranking of links to business listings and websites that the search engines evaluate as relevant to the keywords you used in your search.
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| Google Search for “dermatologist sugar land tx” |
Some of the top results in the Google ranking might be links to business listings if Google evaluates your search as looking for a local business. So if you have a local business, you want to make sure that your website ranks well in search results, and you also want to make sure that your Google business listing also ranks well. IX Brand SEO Services Company can help you do that.
So what are the typical services offered to small business customers? Typically, the first step is an evaluation of your current web presence to include your website, business listings, and any social media pages like Facebook, Linkedin, and Twitter. We discuss the evaluation with you and help you develop a plan for improving your web presence, to include improving your Google ranking and your online business reputation. We’ll talk about social media like Facebook and Twitter. That plan will likely focus on adding keyword-rich content to your website; claiming and improving your local business listings with Google, Yahoo, Bing, and other search engines; and recruiting relevant websites to add new links to your website.
We’ve found over the years that the most effective way to add keyword-rich, unique content to client websites is to use video. We strongly recommend a video-driven content marketing program that will furnish the great, expert content that you need for successful SEO now and in the coming years. This has worked very well for our clients and it can work very well for you.
There is no easy, cheap way to improve your business Google rankings if you have competition online. Certainly, if you are one of only two vet clinics in a small town like Wharton, TX, you don’t have to worry too much about search engine optimization. But even in Wharton, population 9,237, if you have a restaurant and you want the Internet to send you new customers, there’s enough competition that you’ll have to worry about your business Google ranking. There are a number of good Wharton restaurants that are not listed in Google’s first page results.
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| Google search results for “restaurant wharton tx” |
Doing well in Sugar Land and Houston is a more challenging task. We deliver the search engine optimization services to Sugar Land, Houston, and elsewhere that bring success online. IX Brand SEO Services can provide you with keyword research relevant to your business and the competition measures for those keywords. Give us a call at 281-343-3284 to get your business website off to a great start!
