Making Internet Marketing Choices with Your Website
IX Brand SEO helps small businesses with search engine optimization, online reputation management, and business process improvement. Located in Sugar Land, TX, IX Brand SEO works with clients throughout Southeast Texas, including El Campo, Bay City, Palacios, Richmond, Sugar Land, Houston, and Webster. Other clients are located in Virginia and Colorado. Call us at 281-343-3284 to visit about your business and goals for Internet marketing.
When planning the Internet marketing for your small business, you have to make some initial decisions about your goals for your website. Your goals will determine the effort and costs involved in making your website successful.
I see one of the first decisions is whether you want your website to function as an online brochure or whether you want to use search engine optimization (SEO) techniques to improve your Google page rank. If you want your website to work as a brochure, then people will visit your site by seeing your Web address in your advertising or on your business card. You might also use pay-per-click (PPC) advertising to drive Internet traffic to your website.
There are lots of good reasons to just use your website as an online brochure. You may have a local business with little or no local competition. Your customers can use their smartphones to check your “brochure” website for directions to your business, special events, or your operating hours. If you list your products or services on your website, your customers will be able to check your list against their needs before calling you or driving to your business. With gasoline approaching $5 a gallon, more customers will be researching products and services on the Internet before the drive anywhere. Even with only a brochure website, those prospective customers will be able to include you in their online research.
There are also good reasons to use paid Internet advertising, either on search engines like Google or on social media sites like Facebook or Linkedin. If you market to a certain demographic in a specific area, then paid Facebook advertising might be a great way to promote your business. If you want to market to a certain city or region with quick results, then Google Adwords could be a good strategy. Have questions about these strategies? Contact us at IX Brand SEO Services Company for more information. I don’t provide these services, but I can help you decide whether paid Internet advertising might work for your business and then help you find a good paid Internet advertising provider.
IX Brand SEO Services Company provides help for those small businesses that want more than an informational website, but they don’t want to pay the high costs of paid Internet advertising. By focusing on long-term strategies to improve organic search engine rankings for my clients, I can help you move to the top of search results in Google and the other major search engines. Over time, organic search engine marketing is the least expensive and most effective strategy for any growing small business.
Use the Contact form on this website or give us a call to get started. We can always be reached at 281-343-3284.
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