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Internet Marketing Tips » Better Google Rankings
Paul Sherland practices roping the MozCon mascot

Better Google Rankings

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Get Better Google Rankings with IX Brand SEO Services!

IX Brand SEO helps small businesses get better Google rankings with search engine optimization, online reputation management, and business process improvement.  Located in Sugar Land and Wharton, TX, IX Brand SEO works with clients throughout Southeast Texas, including El Campo, Bay City, Palacios, Richmond, Sugar Land, Houston, and Webster.  Other clients are located in Virginia and Colorado.  Call us at 281-343-3284 to visit about your business and  goals for Internet marketing.

How can you get better Google rankings? It’s largely the text content of your website and the quality of the links to your website. If your website has very little original text and if your website is new or if you don’t have many links, your website will not rank well in search results for relevant keywords. There are other important factors, but if you have lots of original, keyword-rich text content on your site and if you have an increasing number of quality, relevant websites linking to your website, your site will gradually climb in search results and you’ll likely do well over the long-term.

The process of getting better Google rankings for your business is called search engine optimization (or SEO) because Google is a search engine. Search engine optimization is a process of improving your business rankings in search results for keyword phrases related to your business. Yahoo and Bing are also search engines, but Google still gets most search traffic.

Paul Sherland practices roping the MozCon mascot
We attend Internet Marketing Conferences to stay up to date on strategies for getting better Google rankings (and have a little fun too).

What’s a search engine? It’s a website that provides ranked lists of relevant websites in response to keyword searches. So for example, if you search for a “dermatologist sugar land tx” using Google, Yahoo, or Bing or if you search using your smartphone, you’ll get a list of ranked results. This is a ranking of links to business listings and websites that the search engines rate as relevant to the keywords you used in your search.

Some of the top results in the Google ranking might be links to business listings if Google evaluates your search as looking for a local business. So if you have a local business, you want to make sure that your website ranks well in search results, and you also want to make sure that your Google business listing also ranks well. IX Brand SEO Services can help you do that.

So what are the typical services offered to small business customers? Typically, the first step is an evaluation of your current web presence to include your website, business listings, and any social media pages like Facebook, Linkedin, and Twitter. I’ll discuss the evaluation with you and help you develop a plan for improving your web presence, to include improving your Google ranking and your online business reputation. We’ll talk about social media like Facebook and Twitter. That plan will likely focus on adding keyword-rich content to your website; claiming and improving your local business listings with Google, Yahoo, Bing, and other search engines; and recruiting relevant websites to add new links to your website.

There is no easy, cheap way to improve your business Google rankings if you have competition online. Certainly, if you are one of only two vet clinics in a small town like Wharton, TX, you don’t have to worry too much about search engine optimization. But even in Wharton, population 9,237, if you have a restaurant and you want the Internet to send you new customers, there’s enough competition that you’ll have to worry about your business Google ranking.

If you have questions about how to get better Google rankings for your business, please give me a call at 281-343-3284 or use our contact form.  If your business isn’t easy to find on the Internet, then your customers will head for your competitors who are easy to find.

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Written by:
Paul Sherland
Published on:
February 21, 2012

Categories: Search Engine Optimization (SEO) Tips

About Paul Sherland

Most small business marketing fails because it ignores what makes your business unique. IX Brand SEO Services helps you reach new customers in your own voice to demonstrate the unique value of your products and services. Call 281-343-3284 to learn more!

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