This is all great, but I often see small businesses mislabel or fail to tag their videos with keywords. Remember that YouTube is a very popular video search engine, but if your videos aren’t tagged with your relevant keywords, they won’t appear in search results. You’ll be giving up opportunities to draw Internet traffic to your business and your videos will have fewer views. So what can you do? Here are some search engine optimization tips for your YouTube videos:
- If you’ll be using your camera for business and personal use, then create a business-only YouTube channel. That way, people who find your business video testimonial in a Google search won’t also be watching video of your family vacation to Disney World.
- Use the keyword list you obtain from IX SEO Services Company to tag or label your videos so that your prospective customers can find them. There’s an easy way to do that for the videos you’ve already shot that I’ll illustrate here:
First, go to your YouTube channel and select the “expand” button near your channel name. This will give you access to a number of options — select the “Videos” link.
This is the list of videos in my YouTube channel and I can update the tags and labels recorded for any of them by clicking the “edit” button.
This takes me to the Info and Settings section of the video information and I can update the title, labels, tags, and description associated with the video. You want to do this to ensure that your business name and relevant keywords are recorded for each video.
Here the videos are tagged for use with WhartonTxProud.com, a website devoted to publicizing the good news about Wharton, Texas.
So it’s easy to update your videos with keyword-rich labels and tags that will help your customers find you on the Internet. Search engine optimization is more than just your website!
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- Five Ways to Optimize Video for Search Engines (entrepreneur.com)
- Video Optimization Checklist for Online Branding and Traffic (bruceclay.com)