Using Tags and Labels with Your Blog with a Sugar Land, Texas, Example
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One of my favorite blogs is the one produced by High Rankings Advisor and a recent post by Dianna Huff discusses how to use tags and categories with your WordPress blog posts. I’ll go a little farther and add that the same principles apply to using labels with your Google Blogger blogs.
Dianna’s main point is that you should use categories and tags to make your blog posts and your website easier to use. They are aids to the navigation of your website. They make it easier for website visitors to find the information they’re looking for. They are not tricks for making Google place your website higher in search results. If you try to SPAM the search engines by using every conceivable category and tag with every blog post, you’ll only end up confusing visitors to your website, while not boosting your position in search results. Categories, tags and labels may have a search engine ranking benefit, but they probably won’t help your blog rank better if you load each blog post with irrelevant labels.
WordPress blogs allow the blog author to use categories and tags for each post. Dianna says that the categories are like filing cabinets. The category names should each be associated with a substantial number of blog posts, and they shouldn’t overlap much. For example a realtor might use categories for the towns and cities, or the real estate developments he or she markets. Perhaps the types of properties would be good categories, like commercial, residential, multifamily, etc. Here’s an Internet marketing example — a realtor from Sugar Land, TX.
This Sugar Land realtor is using a WordPress blog to list properties, and the gentleman is categorizing each property listing as “General”, which does not help his clients navigate to interesting listings on his blog. He apparently doesn’t understand how categories might help his website visitors navigate quickly to interesting properties.
This realtor would be much better off with a more descriptive category structure to help potential buyers find the property listings they want.
There’s no indication that this Sugar Land realtor uses tags in his blog listings, but if he did he might want to tag the properties for their characteristics like inground pool, first floor master bedroom, gourmet kitchen, etc. Based on his experience in the Sugar Land real estate market, he should be able to guess how clients characterize types of properties, and then he should apply those characteristics in developing the list of tags he applies to his blog posts.
If your blog uses labels, they’re kind of a combination of categories and tags. Again, the guidance is that you shouldn’t go overboard in pasting lots of labels into each blog post. Put some thought into labels that are useful to your customers in finding the information they’re looking for, and then use that label scheme. If the label scheme is not working for you, then change it. In fact, you probably will change your labels — add to them and remove some — as you develop your blog and gain a better understanding of the kinds of subjects you’ll be discussing.
If you have questions about blogging and search engine optimization, please contact IX Brand SEO Services Company at 281-343-3284.
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