A client and I have been working to add video testimonials to her business website and to her online business listings as evidence of her customer reputation. Her business is Gimmie A Break in Webster, TX, which is a child care center offering extended hours, plus a preschool featuring accredited teachers. Gimmie A Break has already collected many written recommendations and testimonials, and they are displayed on the Gimmie A Break website. However, these video testimonials offer additional advantages.
- Videos can help your Google search rankings. Videos can cause page visitors to spend more time on a page and Google uses that time on a page as an indicator of page quality according to Gareth Davies of Wordtracker Academy. Davies cites a Comscore study to say that on average, visitors will stay on your web page two minutes longer if video is provided. Longer time on the page will result in a higher search engine ranking for your website.
- Video testimonials hosted on YouTube provide tremendous flexibility because prospective customers might find you through your YouTube channel as well as through your website with a Google search. Your YouTube customer testimonials can also be added to your Google Place online business listing to enhance the reputation of your business.
- Customers find video testimonials to be persuasive. Survey after survey has indicated that today’s customers view peer reviews as more trusted than advertising. Providing a short video of one of your customers, talking about your product or services in his or her words, is worth more than any newspaper or Yellow Pages advertising you could purchase.
Video testimonials can be easy to create — my client has been using a Flip camera to record her testimonials from parents picking up their children. It takes just a few minutes for the parent to provide a recommendation and then just a few minutes more for my client to edit each video and upload the videos to YouTube. It’s much easier that asking your customers to leave reviews on Google, Yahoo, Bing, Yelp, Citysearch, Insiderpages, etc.
Just about any point and shoot camera or Flip-type camera will do for these video testimonials and prospective customers might see them as more authentic if they don’t look like they’ve been produced by a professional. If you need help getting started or if you’d like general advice about using video testimonials with your business, please give us a call or use the contact form.
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