For IX Brand SEO Services Company, one of the toughest things we do with a prospect is explaining how we charge for our Internet marketing services and why. Most potential clients have no idea how much or what kinds of work are involved in Internet marketing. Part of the problem is that many small business owners haven’t taken the time to understand how a potential customer will find them on the Internet using a search engine like Google, so let’s start there.
Here’s an example, let’s say the client is a plumber in Austin, TX. Potential customer in the Austin area would simply type in “plumber” or “plumber austin tx” in Google or in a smart phone’s search box. Here are the results of a search for “plumber austin tx” on Google.
The shaded area at the top of Google’s results for an Austin, TX, plumber list the businesses that pay Google for advertising using what’s called Google Adwords. This type of advertising is sometimes called Pay-Per-Click or PPC, and it’s a way for a small business to place itself at the top of Google results very quickly, but it can cost the business a significant amount of money. Many businesses find that they don’t get good leads this way because many prospective customers won’t click on the paid ads.
The business listings below the paid ads are the “gold mine” for small businesses. They are free on Google and Bing and Yahoo only charges $9.95 for its full-featured business listing. Remember back to the thousands of dollars spent on Yellow Page ads just a few years ago and rejoice that these business listings are available to you for little or nothing.
Small businesses can claim these listings and upgrade them with complete business descriptions, photos, and even videos. Business customers can leave online reviews. Google and many of the other business listing websites also provide analytics so you can see how much visitor traffic your business listing is getting, what search keywords they’re using to find you, and how many visitors click your website link or click for driving directions. The Yellow Pages could never do these things and these business listings have the potential to be viewed by many more potential customers than would ever use the Yellow Pages now.
Here’s a business listing created for a client, the Bill Fogle Collision Center in Katy, Texas.
Compare this to your old Yellow Pages listing — plus you can update the information in this listing 24/7.
So if you have a small business with customers in a local or regional area, your first step in making Web marketing affordable should be taking control of your Google small business listing and other similar listings. IX SEO Services is experienced in the process and we can take control of your listing on your behalf and update its information so as to cause your business listing to appear high in Google’s search results. Our work starts with the research needed to identify useful keywords — the words potential customers would use in searching for your products and services. We then work with you to build a keyword-rich business description, and we collect photos and videos for use with your listing. It can take several months for a new business listing to move up in the search results, but when your listing appears there, it can bring huge benefits to your business. A typical fee for IX SEO Services for preparing business listings on Google, Yahoo, and Bing is only $600. So these Google and other business listings are much more affordable and more effective than just about any other method of advertising.
Give IX Brand SEO Services Company a call to learn how we can make your Web marketing more affordable and much more effective.