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Internet Marketing Tips » What’s Your Social Media Optimization Strategy?
Tom Fishburne's commentary on social media strategies

What’s Your Social Media Optimization Strategy?

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Is Your Social Media Optimization Strategy Annoying or Effective?

Five Types of Social Media Optimization Strategies

The Church of the Customer is one of my favorite blogs and Blogger Jackie Huba recently posted this timely and relevant depiction of social media strategies from Tom Fishburne.  This is so true!

Tom Fishburne's commentary on social media optimization strategies
Tom Fishburne’s commentary on social media optimization strategies

There’s a sixth type of social media strategy that I call the “time vacuum” which involves posts about what your favorite kind of pizza is or what movies are you looking forward to seeing or something similar.  The businesses who engage in time vacuum social media strategies engage with other time vacuum Facebook and Twitter users who are not likely to be future customers because of all the time they’re wasting online.

Your Social Media Optimization Strategy Should Focus on Customer Information Needs

We should all keep that bottom right strategy in mind when we use our social media tools.  Don’t spend much time talking about how awesome you are.  Think about how you can make your customers more successful with your social-media-spread insights and ideas!

In other words, what information can you provide that would make your customers’ lives easier?  What information will help them solve their business and other problems?

IX Brand SEO Services Can Help You Build a Social Media Optimization Strategy for Your Small Business

Our highly successful social media strategy uses what we call SEO video to develop video and text content focused on your customer information needs.  It’s a low cost strategy that delivers social media and website content answering  customer questions.  Your SEO videos can work extremely well as the foundation of your content strategy.

We can help you get started on a successful social media optimization strategy based on low-cost SEO Video.  Call us at 281-343-3284 or send us comments using the form on our website.

 

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Written by:
Paul Sherland
Published on:
September 6, 2012

Categories: Social Media Marketing Tips

About Paul Sherland

Most small business marketing fails because it ignores what makes your business unique. IX Brand SEO Services helps you reach new customers in your own voice to demonstrate the unique value of your products and services. Call 281-343-3284 to learn more!

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