Is Your Social Media Optimization Strategy Annoying or Effective?
Five Types of Social Media Optimization Strategies
The Church of the Customer is one of my favorite blogs and Blogger Jackie Huba recently posted this timely and relevant depiction of social media strategies from Tom Fishburne. This is so true!
There’s a sixth type of social media strategy that I call the “time vacuum” which involves posts about what your favorite kind of pizza is or what movies are you looking forward to seeing or something similar. The businesses who engage in time vacuum social media strategies engage with other time vacuum Facebook and Twitter users who are not likely to be future customers because of all the time they’re wasting online.
Your Social Media Optimization Strategy Should Focus on Customer Information Needs
We should all keep that bottom right strategy in mind when we use our social media tools. Don’t spend much time talking about how awesome you are. Think about how you can make your customers more successful with your social-media-spread insights and ideas!
In other words, what information can you provide that would make your customers’ lives easier? What information will help them solve their business and other problems?
IX Brand SEO Services Can Help You Build a Social Media Optimization Strategy for Your Small Business
Our highly successful social media strategy uses what we call SEO video to develop video and text content focused on your customer information needs. It’s a low cost strategy that delivers social media and website content answering customer questions. Your SEO videos can work extremely well as the foundation of your content strategy.
We can help you get started on a successful social media optimization strategy based on low-cost SEO Video. Call us at 713-234-6346 or send us comments using the form on our website.