What is Web Word of Mouth

Web word of mouth is traditional word of mouth marketing using the low-cost and no-cost tools available on the Web. Traditional word-of-mouth marketing relies on customer conversations passing word of a business reputation. Web word-of-mouth works the same way to amplify those conversations and extend the opportunities for the conversations to occur. For example, someone looking for a reliable remodeling contractor would traditionally ask neighbors and friends for a recommendation. Now with the Web, someone will go online and search for local contractors, picking the one of the contractors with the best customer reviews at Yahoo Local, Google Maps, or another reviews website. Web customer reviews have augmented, but not replaced, the neighbors-talking-to-neighbors word of mouth marketing that businesses have relied on for many years.