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Internet Marketing Tips » What is Web Word of Mouth

What is Web Word of Mouth

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Word of Mouth - Visualized
Word of Mouth - Visualized (Photo credit: mvellandi)

Web word of mouth is traditional word of mouth marketing using the low-cost and no-cost tools available on the Web. Traditional word-of-mouth marketing relies on customer conversations passing word of a business reputation. Web word-of-mouth works the same way to amplify those conversations and extend the opportunities for the conversations to occur. For example, someone looking for a reliable remodeling contractor would traditionally ask neighbors and friends for a recommendation. Now with the Web, someone will go online and search for local contractors, picking the one of the contractors with the best customer reviews at Yahoo Local, Google Maps, or another reviews website. Web customer reviews have augmented, but not replaced, the neighbors-talking-to-neighbors word of mouth marketing that businesses have relied on for many years.

As a business owner, you can bootstrap your word-of-mouth marketing by using tools on the Web. Stay tuned in coming months. We’ll be talking about some of the business situations we’ve run into and suggest ways of using Web Word-of-Mouth methods to grow your business. If you have questions, suggestions, or comments, please send me an email using the Contact form or call me at 979-531-8300.
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Written by:
Paul Sherland
Published on:
January 31, 2009

Categories: Reputation Management Tips

About Paul Sherland

Most small business marketing fails because it ignores what makes your business unique. IX Brand SEO Services helps you reach new customers in your own voice to demonstrate the unique value of your products and services. Call 281-343-3284 to learn more!

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