Most of the Best Looking Small Business Websites Look Awful in Search Results
IX Brand SEO Services Company provides search marketing, website and social media optimization, and online reputation management consulting for businesses in the Houston area. Our office is located in Sugar Land, TX, but our clients come from Richmond, Wharton, El Campo, Sugar Land, and all over the US. Call us at 713-234-6346 to visit about your business goals for Internet marketing and how we can achieve them.
In years past, most small business owners were content to have a website — any website. As long as it looked great, they figured that it was helping their business. They used their web address in print advertisements and on business cards, and the websites functioned as online brochures. Business owners didn’t worry too much about how their customers found their websites. They just figured that if they had a website on the Internet, it would be found somehow.
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| Google Search for “doctor sugar land tx“ |
One by one, these small business owners are realizing how difficult it can be for prospective customers to find their websites using search websites like Google, Yahoo, and Bing. Often a customer will tell a business owner, “I searched for your website using the name of your product and couldn’t find you.” Sometimes a small business owner will become curious and try searching for her business on Google with the name of a service she provides and no trace of her website appears in the first four pages of search results. What’s wrong?
The problem is that your website Google ranking isn’t very high. If Google and the other search engines assign you a high ranking for the keyword search phrases that your customers use, then it will be easy for your customers to find you. Your website listing will appear high on page one of search results for those keywords. If your Google ranking isn’t high, then your website listing might be on page 5 or 8 or 10 of search results, and your customers will never page through search results that much. Your website listing might as well not exist.
Google and the other search engines make a judgment about your website. Google decides what your website, and your business, are about and then places your website in search results based on that judgment. When there isn’t much information on your website about what you do and where you do it, in text that Google can interpret, your website won’t do well in search results. This is especially true when your competitors have figured out how to provide the information Google is looking for. If they earn a good reputation from Google, and your business doesn’t, then your website, and your business will slide into obscurity.
Here’s an illustration of a website that’s doing well and one that isn’t in a search for “plumber sugar land tx.”
The plumber doing well is Arrow Plumbing in Sugar Land. Here’s the list of Google results and you can see Arrow Plumbing at the top of the list.
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| Arrow Plumbing Listing in Search for “plumber sugar land tx” |
Here are two plumbers not doing well for the same search. These are the last two plumbing companies listed in page 10 of Google’s results for “plumber sugar land tx.”
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| Page 10 of Search Results for “plumber sugar land tx” |
If you own Regency Plumbing or Plumbing Sugar Land, then you’re not getting many customers from Internet search.
Check your business Google ranking for some common keyword phrases that your customers might use. If it’s not what you’d hoped and you need help in improving your search ranking, give me a call at 713-234-6346.
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