• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

IX Brand SEO Services Company

SEO in Your Voice - Houston - Sugar Land TX

  • Home
  • SEO Marketing
    • What is SEO?
    • Local SEO
    • Content Mktg
      • Video Marketing Production
      • Check Out Our Video Production Gallery
    • Social Media
    • Websites for SEO
    • Online Business Listings
  • Reputation Mgt
  • About Us
    • IX Brand SEO Sugar Land Office
    • Wharton County SEO
  • Show Search
Hide Search
Internet Marketing Tips » Why Care About Customer Loyalty?
Emerald Sod Farms Project - Cordillera

Why Care About Customer Loyalty?

FacebookTweetPin

Loyalty is what we call it when someone refuses a momentarily better option.

If your offering is always better, you don’t have loyal customers, you have smart ones. Don’t brag about how loyal your customers are when you’re the cheapest or you have clearly dominated some key element of what the market demands. That’s not loyalty. That’s something else.

Loyal customers understand that there’s almost always something better out there, but they’re not so interested in looking.  Seth Godin’s Blog — Loyalty

Emerald Sod Farms Project - Cordillera
Emerald Sod Farms Project - Cordillera

Over the last two weeks, I’ve talked to nine customers of a client of mine, Emerald Sod Farms, in the Metro-Denver area of Colorado.  I was calling to ask for customer recommendations to be posted to my local business reviews website.  Every one of those customers called mentioned the superior quality of the sod that Emerald Sod Farms provides, and they all mentioned the great customer service.  Not one person mentioned “price” as the reason for recommending Emerald Sod Farms, although Emerald Sod Farms offers sod prices which are very competitive with other turfgrass farms in the Front Range Region of Colorado.  Many told me that they had worked with Emerald Sod Farms for 10 to 20 years, and they said that if a quick delivery was needed or if a problem occurred, Emerald Sod Farms would solve it fast.  They trusted Emerald Sod Farms to work honestly with them to solve any problem that might arise.

In reading Seth Godin’s blog post about loyalty, it struck me that every one of these customers was loyal in the way Seth had described it.  The customers would know that there could be a cheaper source of turfgrass sod out there, but they counted on the product quality and superior customer service provided by Emerald Sod Farms to finish their projects and satisfy their customers.  They weren’t interested in chasing the cheapest source of sod in Denver because Emerald Sod Farms had earned their loyalty.  Isn’t that what your business should be doing too?

Contact Rust Reviews to help you measure and improve your customer loyalty!

FacebookTweetPin

Written by:
Paul Sherland
Published on:
September 10, 2010

Categories: Reputation Management Tips

About Paul Sherland

Most small business marketing fails because it ignores what makes your business unique. IX Brand SEO Services helps you reach new customers in your own voice to demonstrate the unique value of your products and services. Call 281-343-3284 to learn more!

Primary Sidebar

Recent Posts

Content Marketing and SEO Strategy - IX Brand SEO Services

Content Marketing and SEO Strategy

How Do Our Content Marketing and SEO Strategy Work for Our Clients Paul Sherland explains how our …

Continue Reading about Content Marketing and SEO Strategy

Search our site

Internet Marketing Tips

Explore more

Get Started Now

Improving Your SEO Improving Your Reputation Get Started
IX Brand SEO Services

Footer

Our Wharton TX Office

IX Brand SEO Services Company
PO Box 869
Wharton, TX 77488
Phone: 281-343-3284

Meetings are by appointment only.

Additional Information

  • About Us
  • Blog
  • Contact Us
  • Reviews

ⓒ Copyright 2022 IX Brand SEO Services Company, All Rights Reserved · Log in

Constant Contract Partner
  • Digital Marketing Tips
  • Reputation Management Tips
  • Search Engine Optimization (SEO) Tips
  • Social Media Marketing Tips
  • Video Marketing Tips