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Internet Marketing Tips » Why Website Text Is Important
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Why Website Text Is Important

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Writing great website copy is important for your SEO
Great Website Copy is Important for Your SEO
Photo by Kristja

Your Website Text Must Be Compelling and Keyword Rich for Great Google Rankings!

IX Brand SEO helps small businesses with search engine optimization, online reputation management, and business process improvement.  Located in Wharton, TX, IX Brand SEO works with clients throughout Southeast Texas, including El Campo, Bay City, Palacios, Richmond, Sugar Land, Houston, and Webster.  Other clients are located in Virginia and Colorado.  Call us at 979-531-8300 to visit about your business and  goals for Internet marketing.

You’ve just started working with your web developer, and she tells you that you’ll have to provide the text copy for the website you’re planning.  You say “OK”, and plan to write a paragraph for every page of your website.  Job done right?

Well, the job is done if you don’t care how well you website performs in search results.  Unless you’ve done the keyword research necessary to identify the words and phrases that customers are using to search for your products and services and unless those keywords are placed strategically in the page titles, page descriptions, headings, image tags, and link anchor text of your website, your business won’t do well in search results.  SEO copywriting is the process of placing your keywords in the text and other areas of your website pages, where they will help your site rank well in search results.  If you don’t include it in the plan for your business website development or improvements, your more savvy competitors will take business from you on the Web.

Often this SEO copywriting process is one of the more expensive tasks associated with improving the search engine performance of an existing website or planning for great search engine performance for a new website.  Other SEO companies charge between $1,000 and $3,000 a month, and sometimes much more, to create and update your website copy.

At IX Brand SEO Services Company, we make the process affordable by working with you and with your website developer to create new website copy.  You provide us with the essential text you’d like to see placed on each page — after all, you’re the expert in your business — and we modify the text to improve keyword placement.  We work with your web developer to add keyword-rich page descriptions, page titles, headings, link anchor text, and image tags to each of your pages, and we review your text to improve keyword placement.  It’s a work-sharing arrangement that saves you money and results in better search engine rankings and a better website overall.

If you’d like IX SEO to look at your website from an SEO perspective, please contact me at 979-531-8300 for a no-obligation review.

Related articles
  • Great Content is the Foundation of SEO – Search Engine Optimization – Wharton TX (houstontexasseo.com)
  • The SEO Copywriting Checklist (bruceclay.com)
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Written by:
Paul Sherland
Published on:
October 30, 2011

Categories: Search Engine Optimization (SEO) Tips

About Paul Sherland

Most small business marketing fails because it ignores what makes your business unique. IX Brand SEO Services helps you reach new customers in your own voice to demonstrate the unique value of your products and services. Call 281-343-3284 to learn more!

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