• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

IX Brand SEO Services Company

SEO in Your Voice - Houston - Sugar Land TX

  • Home
  • SEO Marketing
    • What is SEO?
    • Local SEO
    • Content Mktg
      • Video Marketing Production
      • Check Out Our Video Production Gallery
    • Social Media
    • Websites for SEO
    • Online Business Listings
  • Reputation Mgt
  • About Us
    • IX Brand SEO Sugar Land Office
    • Wharton County SEO
  • Show Search
Hide Search
Internet Marketing Tips » Your Reputation and Word of Mouth

Your Reputation and Word of Mouth

FacebookTweetPin
Jay Conrad Levinson, Double Your Sales Tour (L.A.)
Jay Conrad Levinson, Double Your Sales Tour (L.A.) (Photo credit: Infusionsoft)

In his book, Guerrilla Marketing for Free, marketing guru Jay Conrad Levinson discusses the need to guard your small business reputation. Quoting him:

“It’s darned tough to build a good reputation, but pretty easy to destroy it. You can spend years gaining it, but moments losing it. If one person has a bad experience with your business, count on twenty-two more people hearing about that bad experience within a month. If that’s not bad enough, assume that 13 percent of those people will spread the bad word to forty others. … People just love to spread bad word of mouth.”

Levinson goes on to say that a small business builds it reputation by doing the right thing over a long period of time. That is traditional word of mouth marketing. The Internet can energize “word of mouth” by getting the word out about how you take care of your customers. However, if you’re not monitoring your reputation online, the Internet can also hurt you by transmitting any bad experiences to more people, faster than ever before.

So what should you do? You should work hard to build a great reputation with your customers and then use the Internet to let your customers tell their friends how they’ve been treated at your business. If a customer does have a bad experience at your business, as hard as it may be to believe, you want them to complain on the Internet rather than complain offline to their friends. If a complaint is made online, you can do something about it. You can respond to the customer to try to make things right, and you can respond to the complaint to tell other prospective customers all you did to try to correct the situation. If you want your business to grow, you should devote some time, on a regular basis, to monitoring and building your word of mouth marketing on the Web.

Related articles
  • Word of Mouth: Still Dominating Marketing (likeable.com)
  • “Word of Mouth Marketing… (shoyit.wordpress.com)
  • Is “Word of Mouth Marketing” overhyped (wheresthesausage.typepad.com)
  • Online Word of Mouth – An Austin TX Example (business-ratings-reviews.com)
  • Speaking of… Word of Mouth Marketing (whatididonholiday.wordpress.com)
  • What Not to Do When You’re Launching a New Brand (forbes.com)
FacebookTweetPin

Written by:
Paul Sherland
Published on:
September 1, 2008

Categories: Reputation Management Tips

About Paul Sherland

Most small business marketing fails because it ignores what makes your business unique. IX Brand SEO Services helps you reach new customers in your own voice to demonstrate the unique value of your products and services. Call 281-343-3284 to learn more!

Primary Sidebar

Recent Posts

Content Marketing and SEO Strategy - IX Brand SEO Services

Content Marketing and SEO Strategy

How Do Our Content Marketing and SEO Strategy Work for Our Clients Paul Sherland explains how our …

Continue Reading about Content Marketing and SEO Strategy

Search our site

Internet Marketing Tips

Explore more

Get Started Now

Improving Your SEO Improving Your Reputation Get Started
IX Brand SEO Services

Footer

Our Wharton TX Office

IX Brand SEO Services Company
PO Box 869
Wharton, TX 77488
Phone: 281-343-3284

Meetings are by appointment only.

Additional Information

  • About Us
  • Blog
  • Contact Us
  • Reviews

ⓒ Copyright 2022 IX Brand SEO Services Company, All Rights Reserved · Log in

Constant Contract Partner
  • Digital Marketing Tips
  • Reputation Management Tips
  • Search Engine Optimization (SEO) Tips
  • Social Media Marketing Tips
  • Video Marketing Tips