Google‘s Matt Cutts Provides Advice for Using Video Transcripts for Internet Search Marketing
IX Brand SEO Services Company provides Internet search marketing help to small and medium-sized businesses in Sugar Land, Katy, Fort Bend County and Houston, TX. Call 713-234-6346 for information about how we might be able to help your business excel on the Internet.
In this video by Google WebSPAM Team Leader, Matt Cutts, he responds to a question about using video transcripts. The question was:
Is serving a word-for-word text transcript in place of a video to Googlebot considered a negative form of cloaking which could result in a penalty? from Jeremy in Chicago
Matt’s response was “yes”! You don’t want to serve up the text transcript in place of the video to the Googlebot when it indexes your website. Instead, why not show the video and the transcript as well.
That’s what we suggest to our IX Brand SEO Services clients, and it has worked very well to improve their Google rankings and search marketing effectiveness. In fact, we use the tactic for both testimonials and for service information. Here’s an example of a customer testimonial for client, Gimmie A Break in Webster TX and an example of service information for client, Dr. J. Michael Bennett.
YouTube videos are a great way for you to promote your business, tell your customers about your products and services, and collect testimonials and recommendations from customers. IX Brand SEO Services can help you produce and then publish your YouTube videos with the title, description and tag information to really help the search rankings of your business. To save you money, we can coach you on how to take the videos and then IX SEO Services Company can edit your video clips to produce a polished product. Adding the transcript of the video helps cement the search engine impact of the video and it also makes it easier for your website visitors to understand what your video is about. We can help your business by providing transcription services.
Call us at 713-234-6346 to take your business Internet search marketing program to the next level.