• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

IX Brand SEO Services Company

SEO in Your Voice - Houston - Sugar Land TX

  • Home
  • SEO Marketing
    • What is SEO?
    • Local SEO
    • Content Mktg
      • Video Marketing Production
      • Check Out Our Video Production Gallery
    • Social Media
    • Websites for SEO
    • Online Business Listings
  • Reputation Mgt
  • About Us
    • IX Brand SEO Sugar Land Office
    • Wharton County SEO
  • Show Search
Hide Search
Internet Marketing Tips » How’s Your Business Reputation Managment?
Reputation Management

How’s Your Business Reputation Managment?

FacebookTweetPin

Proactive Business Reputation Management Is for Winners and Reactive Reputation Management Is for Losers!

IX Brand SEO Services Company helps Houston area businesses with business reputation management, search engine optimization and content marketing.  From an office in Sugar Land, TX, we work with businesses in the Metro Houston area and around the US.  Call 281-343-3284 for more information.

Reactive Business Reputation Management

What Is Business Reputation Management
What Is Business Reputation Management

There are really two types of business reputation management.  One is reactive and the other is proactive.  The reactive type involves creating new Web content to suppress the negative blog articles or negative reviews that are hurting your online reputation.  This form of reactive reputation management relies on search engine optimization techniques to ensure that this new, favorable Web content receives high rankings from search engine.

The new positive websites and blogs eventually displace the negative websites to page 2 in the search results for your most effective keywords.  This is a lengthy and expensive process because it takes substantial time to produce all the positive new online content for your business and it takes additional time for the search engines to react to the new websites and blogs.  I call this version of reactive reputation management “ethical” because it relies on producing more SEO-optimized business advertising material.

The unethical version of reactive reputation management relies on fake customers to write fake reviews and fake blog posts about your business products and services.  It’s sometimes not too difficult to spot the fake reviewers because you can click into the reviewers’ Google or Yahoo profiles and see that all of their reviews are glowing and that they’re reviewing near simultaneous customer experiences all over the US.  There might be positive reviews for car purchases in Houston and El Paso and great reviews for a San Francisco hotel, a Denver kennel, and a Boston dermatologist — all in one day.  The Federal Trade Commission has recently issued guidance warning companies not to use compensated reviewers and bloggers posing as disinterested reviewers, but I’m not convinced that the FTC is taking any action against any companies violating the guidelines.

Proactive Business Reputation Management

The proactive version of reputation management is the kind we practice at IX Brand SEO Services Company.  It involves surveying your customers using the proven Net Promoter Score to find the most ardent fans and then asking those fans to provide reviews, recommendations, and testimonials online.  It also relies on those surveys to identify the customers who are not fans and then works to improve their opinions of your business.

So the reputation management works by measuring your customer reputation through surveys and then uses that information to make it easy for your biggest fans to provide online reviews while also improving your business processes.   We use SEO techniques to ensure that the positive reviews you’re collecting are made very visible on the Web as well as working to push your website and associated business listings up in the search engine rankings online.  Those positive reviews you collect also buffer your online reputation from any negative reviews left by the occasional dissatisfied customer.

Our version of business reputation management is relatively inexpensive because we’re building positive feedback and reviews from your customers.  There’s no need to hire lots of people to churn out favorable online copy, new websites and blogs, and fake reviews.  We work with you to make changes to your website to improve your site’s search engine rankings and also help you survey your customers to collect great reviews from your fans and improve your business products and services.

You have a choice between being proactive and being reactive in business reputation management, just as you have a choice between expensive reputation management and relatively cheap reputation management.  The proactive, relatively cheap reputation management is what we promote at IX Brand SEO Services Company.  Contact us at 281-343-3284 to discuss how we can help your business.

We serve clients from all over Metro Houston from our office in Sugar Land TX.

FacebookTweetPin

Written by:
Paul Sherland
Published on:
August 23, 2011

Categories: Reputation Management Tips

About Paul Sherland

Most small business marketing fails because it ignores what makes your business unique. IX Brand SEO Services helps you reach new customers in your own voice to demonstrate the unique value of your products and services. Call 281-343-3284 to learn more!

Primary Sidebar

Recent Posts

Content Marketing and SEO Strategy - IX Brand SEO Services

Content Marketing and SEO Strategy

How Do Our Content Marketing and SEO Strategy Work for Our Clients Paul Sherland explains how our …

Continue Reading about Content Marketing and SEO Strategy

Search our site

Internet Marketing Tips

Explore more

Get Started Now

Improving Your SEO Improving Your Reputation Get Started
IX Brand SEO Services

Footer

Our Wharton TX Office

IX Brand SEO Services Company
PO Box 869
Wharton, TX 77488
Phone: 281-343-3284

Meetings are by appointment only.

Additional Information

  • About Us
  • Blog
  • Contact Us
  • Reviews

ⓒ Copyright 2022 IX Brand SEO Services Company, All Rights Reserved · Log in

Constant Contract Partner
  • Digital Marketing Tips
  • Reputation Management Tips
  • Search Engine Optimization (SEO) Tips
  • Social Media Marketing Tips
  • Video Marketing Tips