Proactive Business Reputation Management Is for Winners and Reactive Reputation Management Is for Losers!
IX Brand SEO Services Company helps Houston area businesses with business reputation management, search engine optimization and content marketing. From an office in Sugar Land, TX, we work with businesses in the Metro Houston area and around the US. Call 713-234-6346 for more information.
Reactive Business Reputation Management
There are really two types of business reputation management. One is reactive and the other is proactive. The reactive type involves creating new Web content to suppress the negative blog articles or negative reviews that are hurting your online reputation. This form of reactive reputation management relies on search engine optimization techniques to ensure that this new, favorable Web content receives high rankings from search engine.
The new positive websites and blogs eventually displace the negative websites to page 2 in the search results for your most effective keywords. This is a lengthy and expensive process because it takes substantial time to produce all the positive new online content for your business and it takes additional time for the search engines to react to the new websites and blogs. I call this version of reactive reputation management “ethical” because it relies on producing more SEO-optimized business advertising material.
The unethical version of reactive reputation management relies on fake customers to write fake reviews and fake blog posts about your business products and services. It’s sometimes not too difficult to spot the fake reviewers because you can click into the reviewers’ Google or Yahoo profiles and see that all of their reviews are glowing and that they’re reviewing near simultaneous customer experiences all over the US. There might be positive reviews for car purchases in Houston and El Paso and great reviews for a San Francisco hotel, a Denver kennel, and a Boston dermatologist — all in one day. The Federal Trade Commission has recently issued guidance warning companies not to use compensated reviewers and bloggers posing as disinterested reviewers, but I’m not convinced that the FTC is taking any action against any companies violating the guidelines.
Proactive Business Reputation Management
The proactive version of reputation management is the kind we practice at IX Brand SEO Services Company. It involves surveying your customers using the proven Net Promoter Score to find the most ardent fans and then asking those fans to provide reviews, recommendations, and testimonials online. It also relies on those surveys to identify the customers who are not fans and then works to improve their opinions of your business.
So the reputation management works by measuring your customer reputation through surveys and then uses that information to make it easy for your biggest fans to provide online reviews while also improving your business processes. We use SEO techniques to ensure that the positive reviews you’re collecting are made very visible on the Web as well as working to push your website and associated business listings up in the search engine rankings online. Those positive reviews you collect also buffer your online reputation from any negative reviews left by the occasional dissatisfied customer.
Our version of business reputation management is relatively inexpensive because we’re building positive feedback and reviews from your customers. There’s no need to hire lots of people to churn out favorable online copy, new websites and blogs, and fake reviews. We work with you to make changes to your website to improve your site’s search engine rankings and also help you survey your customers to collect great reviews from your fans and improve your business products and services.
You have a choice between being proactive and being reactive in business reputation management, just as you have a choice between expensive reputation management and relatively cheap reputation management. The proactive, relatively cheap reputation management is what we promote at IX Brand SEO Services Company. Contact us at 713-234-6346 to discuss how we can help your business.
We serve clients from all over Metro Houston from our office in Sugar Land TX.