YouTube Statistics Point to the Success of Small Business Video Marketing
Small Business Marketing is Hard
Why bother with small business video marketing? Small business marketing is tough already, and it’s even tougher online. People talk about video marketing, and people talk about SEO. They talk about social media, and they talk about content marketing. What does this stuff do and how can it help your small business? At IX Brand SEO, we believe in SEO video marketing for small business. We use it. It’s worked for our clients and it’s working now.
But who watches videos? The answer is, all you all do. Google recently sent out a “Think With Google” article that talks about video myths and the latest YouTube statistics. These myths are certainly applicable to small business video marketing and Google’s statistics are enlightening. The article’s titled, “The Latest YouTube Stats on When, Where, and What People Watch.”
Myth One About Small Business Video Marketing
The first myth discussed in the article is, “When people watch YouTube on their mobile devices, it’s during the day and on the go.” In other words, they’re not watching YouTube at home. They’re not watching YouTube in a café or at a Starbucks or someplace like that. They’re always on the go towards something.
Watching video on the go implies that viewers are on the go to a pizza shop or a restaurant or some particular sort of business. Some particular kind of business, that’s probably not your kind of business. Perhaps a business of impulse buying and a near instant purchase decision. That myth is not true.
Google reports that on mobile alone, in an average week, YouTube reaches more adults during prime time than any cable network. And that three in four adults report watching YouTube at home on their mobile devices and that home mobile YouTube viewing occurs primarily during prime time.
So it’s not that people are in their cars going someplace, looking for a restaurant or some other business that they intend to visit very, very soon. They’re doing research on their phones and they’re researching products and services that you might offer in your small business. So you need to have a presence there. You need to have videos on YouTube and on other video hosts that these folks can consume in making their product and service purchase decisions.
One of the most interesting statistics in the article was that YouTube mobile users are twice as likely to pay close attention while watching YouTube compared to TV users while watching TV. If you’re torn between advertising on television or doing some videos, remember that people are probably going to be watching your YouTube videos more closely, paying more attention than they would your TV advertisement.
You should also remember that a large number of consumers don’t have Internet at home and they may not have access to Internet at work, so their primary Internet access is through their mobile devices. To reach those people at all, you need to provide information about your products and services that is mobile-device friendly. Video is without a doubt the best way to convey information over a mobile device.
Myth Two About Small Business Video Marketing
Think that YouTube is only for watching viral videos? That’s myth number two. Some small businesses might say that the videos that get a lot of traffic or get a lot of audience time on YouTube are viral videos. They might say how can I make a viral video for my plumbing service company or my pet sitting service or for my veterinarian practice or my medical practice, something like that. What can I do to become viral?
These Google statistics say that you don’t need to provide viral videos to be effective. In fact, YouTube reports that the top four content categories watched by YouTube users are comedy, music, entertainment, pop culture, and how-to.
So if you provide information about your products and services in a how-to format, in an FAQ or frequently asked questions format, it’ll get an audience on YouTube. It’ll also get an audience on any other video host you use and it will draw traffic to your brick and mortar store, to your online store, and to your web site.
Most Important Statistic for Small Business Video Marketing
The most important statistic in the article was that 68% of YouTube users watched YouTube to help make a purchase decision. You want a small business video marketing program that provides the videos to help these video viewers choose your small business. You want to have videos for your small business that explain your products and services and help these viewers make their decision. You want your videos to demonstrate your expertise in answering viewers’ questions.
Get Started in Video Marketing Now!
If you’d like to start with small business video marketing and you’re not quite sure how to get going, give us a call at 713-234-6546. We’ll take a look at your presence online, at your website and SEO, and your competition and online reviews, and then give you a plan to get started.
Here’s another link to the Think with Google article on YouTube statistics.