There’s a difference between leadership and management skills and you need both to build a remarkable, word-of-mouth worthy organization. Here’s a discussion about the differences.
Business Reputation Insurance?
There are two kinds of reputation management — crisis response and creating reputation insurance. The second version is much less expensive and provides long-lasting benefits to participating businesses.
Advertising & Reputation Effectiveness
Many small businesses are only just now realizing the new limitations of traditional advertising in the age of the social Web. It’s becoming impossible to advertise your way to a great business reputation no matter how much money you spend. A much smarter strategy is to develop customer loyalty over the long term and gather evidence of that loyalty and your reputation in the form of customer reviews and recommendations.
Letters Boost Web Reputations
Most good businesses have files of letters and emails expressing appreciation for great customer experiences. Some businesses post a few of the best ones on the Web as testimonials, but Rust Reviews can help you get much more Word of Mouth benefit from those letters.