We understand SEO, and we can help you optimize your website for better Internet marketing results. Search engine algorithms are changing and you want your search engine optimization agency to track the latest changes — that’s what we do!
Search engine optimization is the process of making your website more relevant to the Google searches of your customers and prospective customers, improving the quality of the user experience on your website, and helping Google understand how relevant your website is to those customer Internet searches.
Google, Bing and other search engines have been working for many years to provide highly relevant results to Internet searchers. They’ve improved the techniques they use to index (spider) websites around the World, and they’re continually improving the algorithms they use to evaluate and understand those websites. The search engines know that people will return to use them if they can evaluate a user’s search query and then return the website listings, videos, pictures, and Internet business listings that respond to that search query. Bing’s “Bing It On Challenge” claims that Internet searchers prefer Bing results 2:1. Bing, Google and the other search engines compete intensely to provide the best results to the Internet searcher — the job of your Search Engine Optimization consultant is to convince the search engines that your website is one of those very best results for the search terms that are important to your business.
There are Lots of SEO Hacks Out There
So how is search engine optimization done? It used to be that website developers could load the “keyword meta tags” section of a website’s HTML code with keyword phrases and the search engines would use those keyword phrases to understand what the website was about. However, that ended many years ago! People stuffed irrelevant keyword phrases into the meta tags and the search engines got better at indexing and evaluating the titles, headings, and text on the website. So if your website developer tells you that your search engine optimization issues are solved with keyword meta tags, realize that: (1) your website developer doesn’t know anything about search engine optimization; and (2) you’ll have to find another website developer who does or you’ll be smart to hire IX Brand SEO Services Company to work with your website developer to handle the SEO tasks associated with your website development project.
If you don’t have a website developer, that’s not a problem. IX Brand SEO Services is not a website developer, but we partner with a small group of talented website designers and developers who can be trusted to provide you with a quality website.
SEO Includes Social Media Marketing and Reputation Marketing
What’s involved in SEO? A significant part of the effort involves ensuring that your website contains substantial, unique quality content that’s relevant to your customers’ Internet search terms. Another significant part of the effort involves link building — ensuring that your website is the target of links from other reputable, high quality websites. The third part of the effort includes a number of other tactics, including the use of social media, to strengthen your website’s reputation in the eyes of Google, Bing and the other search engines.
Search engine optimization is not an exact science and it doesn’t provide results overnight. A solid SEO process does reward consistent, sustained effort — so start now to put your SEO Strategy on a solid footing. Call IX Brand SEO Services Company at 713-234-6346 to make the Internet market for your business! You can also send us an email through our Contact page.