Does Google Consider SEO as Search Engine Manipulation?
Call 713-234-6346 for answers to your questions. In this video, Paul Sherland talks about an article that appeared in Search Engine Land called, “No, SEO isn’t “search engine manipulation” that Google will ban you for.” The short answer is No. Ethical SEO, also called White Hat SEO, should not get your website banned.
The key issue is deception. If you’re trying to deceive Google about the contents of your website, then those actions could result in sanctions. If you’re working to honestly present your website in the best way possible, that’s SEO, and Google approves.
IX Brand SEO Services is a White Hat Company and our SEO strategies are ethical as well as very effective. Our most effective SEO strategy uses what we call, SEO videos, to produce content for websites and social media. This video talks more about that idea too.
This is a summary of Paul’s video, “Is SEO Search Engine Manipulation”.
Howdy folks. My name is Paul Sherland from IX Brand SEO Services Company in Houston, Texas. Actually a little bit outside of Houston in Sugar Land, Texas. Today I’m going to be talking about an article that appeared in a publication called “Search Engine Land” this last week. And it was about search engine optimization and whether Google considers SEO as search engine manipulation. And whether that behavior was banned.
This was an excellent article by Danny Sullivan. And the name of the article was, “No, SEO isn’t ‘search engine manipulation’ that Google will ban you for.” The short answer about banning SEO as search engine manipulation is “no”. Google says it supports search engine optimization practices that are within Google’s guidelines. And Google prohibits anything that attacks the integrity of search results.
Don’t Try to Deceive Google! That’s Search Engine Manipulation
So if you are trying to deceive Google, that’s search engine manipulation and it could get you banned. But if you’re doing search engine optimization in an ethical way, in a White Hat SEO way (note the color of the cowboy hat worn in the video), then that’s not prohibited by Google.
White Hat SEO Is Encouraged by Google!
That White Hat SEO is encouraged by Google. Because what you’re trying to do then is you’re trying to provide great content to internet visitors, to internet searchers. Your small business SEO strategy should provide answers to customers’ questions. They’re looking for information.
You should give them the information that they need. The better that you do that, the better that you answer your customers’ questions, the higher that you’ll rank and the better Google will view your website.
SEO Video Is a White Hat SEO Strategy
So one way to do that, one way that I encourage my clients to do it is with something called SEO videos. SEO videos are videos that are created for supporting the content marketing of a small business website.
So you’re producing the videos to provide information. And videos are great because videos work really well on phones. They work well on mobile. Lots of people would rather watch a video on a phone than read a document. Videos work well on YouTube which is the world’s second largest search engine. And videos can be transcribed and you can use the transcriptions as blog posts and website pages on your website. So you can use them in social media. You can use them all over.
Most Small Business Owners Hate to Blog!
I’ve found in my years of working in the industry that most small businesses don’t want to produce content or it’s hard for them to produce content. The business owner’s busy doing other things.
Maybe the business owner isn’t a good writer and the last thing that a lot of them, who are my friends, would want to do is write something.
So the web designer has to write things. The web designer is not usually an expert in your business. In fact, never is an expert in your business. Doesn’t do great job.
Hiring Copywriters Is Not the Best Solution to Your Content Marketing & SEO Needs
Sometimes people hire writers to work, produce website copy. They can do research, but they’re not the experts in your business that you are.
[Copywriters can provide keyword rich content. But their content doesn’t capture your unique expertise in your business. They can’t capture your unique expertise in your products or services. Content from copywriters won’t distinguish your small business in Google’s analysis of your website compared to your competition.]
SEO Video Can be Your Successful SEO and Content Marketing Strategy
So the best way to get that expert in your business, get that information out of that expert’s head and get it onto the Internet is by using a video system, using what I call SEO videos. And you just talk about your business. You answer your customers’ questions in front of the video. Record it. Transcribe it. And use it all over the place. That’s what we do with SEO videos.
To sum this all up, SEO is not search engine manipulation. You can do SEO. Good, ethical, White Hat SEO involves creating great content for your website, because that’s what your prospective customers are looking for. And to get that great content, a great tactic is to use SEO video.
If you want more information, you can contact me at 713-234-6346. Or visit my website at houstontexasseo.com. Thank you very much.
Got Questions? Contact IX Brand SEO Services
If you have questions about the video or about small business SEO or SEO video marketing, please call Paul at 713-234-6346 or send us an email using our contact form.
IX Brand SEO Services Company helps small businesses in the Houston area from our office in Sugar Land. We also have small business clients in other states.