Highlights of the MozCon 2015 Internet Marketing Conference!
Internet marketing is a dynamic and ever-changing field and the three-day MozCon digital marketing conference has been a great way to stay up to date with the latest developments and trends. I gave a presentation on MozCon 2015 to the Fort Bend Internet Marketing Group on July 28, covering my favorite presentations from this year’s MozCon and including screenshots of some of the slides.
Since there were three days of presentations, my highlights only touch on a few of the topics covered at MozCon. Here’s the link to my presentation — MozCon 2015 Highlights Final. There are MozCon notes available from Lauren Hall-Stigerts and Unbounce, with an email address as the only payment.
This was my third MozCon and I don’t feel that it measured up to the earlier events. To be fair, that evaluation is from a local organic SEO perspective, so I wasn’t very interested in remarketing strategies or PPC campaigns.
There are major changes happening in the search marketing field with the increasing influence of artificial intelligence, natural language processing and machine learning. I came to MozCon expecting discussions and presentations on these topics, but there were only two talks that even mentioned those subjects. I also expected a great presentation on the use of video marketing, like the one last year from Phil Nottingham, but there were no presentations on video marketing even though video marketing is an extremely effective tactic for mobile marketing.
Content marketing is the growing digital marketing strategy to power better Google rankings and more traffic. Rand Fishkin’s closing presentation talked about 10X content, but the I don’t think he was able to fully describe what it is and how to tell if you’ve got it. From my experience, some of the best 10X content comes from video, so video marketing is also a fantastic content marketing strategy.
During our Fort Bend Internet Marketing meeting, Erik Holladay mentioned a Google presentation at TopSpot in Houston. Erick has provided that presentation here — google_presentation_071615.
I’ll add a more complete description of MozCon 2015 over the next few days to supplement my slides. Please contact me if you have any questions by calling 281-343-3284 or using the contact form.