Photo by Jason Morrison While the concept of online client reviews strikes fear into the hearts of many business owners, lawyers are especially apprehensive. That’s because attorneys are prohibited from disclosing client information, except in very limited circumstances. So a client may complain about the result of a trial and blame the attorney for the […]
Bad Reviews & Your Business
In his Small Business Search Marketing Blog, Matt McGee recently posted an excellent article titled, “5 Ways Negative Reviews are Good for Business.” The following are Matt’s points with some comments I’ve added: They create trust. People are suspicious that reviews are filtered to remove any negative comments. A negative review every now and then […]
How to Handle a Bad Review
In my last post, I described my experience with an Internet marketing company. As a prospect, not a customer, I was “dissed” by the sales rep when he failed to keep an appointment that he had set up only a few hours before. As a disappointed prospect, I blogged about my experience and used the […]
Online Word of Mouth Requires Friction
I follow Seth Godin’s blog. Yesterday’s post titled, “Friction Saves the Medium” talked about friction in communications. If the friction is stripped away, if it becomes too easy to communicate, then that method of communication will be overused and abused, and it will fall out of use. Email is that way. Email marketers became spammers […]