The Federal Trade Commission has announced new guidelines for bloggers and reviewers commenting on business products and services. If you receive compensation of any kind or free products or services in exchange for your reviews or endorsements, you could potentially violate these new rules. Understanding the New FTC Guidelines View more documents from Word of […]
What’s Web Word of Mouth?
What’s Web Word of Mouth Marketing? For our purposes, Web Word of Mouth is the sum total of all the information about your business or organization, you, and your employees, that is available for viewing on the Web. In other words, it’s the information on the Web that a prospective customer might use in deciding […]
The Great Trust Offensive for Small Business
Photo credit: Thad Zajdowicz In late September, Business Week published a story titled, “The Great Trust Offensive.” In the story, David Kiley and Bert Helm describe the new reality for business — that companies finally realize that they can’t generate trust through the PR department anymore. Large companies like American Express and McDonald’s understand that the […]
Build Word of Mouth Marketing Online
Use Letters of Appreciation to Boost Your Word of Mouth Marketing Most good businesses that have been operating for awhile have collected letter and emails expressing appreciation for noteworthy performance. Some businesses also collect customer feedback and they have files of great customer comments. All of this information, if posted for those businesses online, could […]