The only thing that will make you remarkable is being worth remarking about. Seth Godin in his blog, May 23, 2010 Most businesses set the performance bar too low. They aim for satisfied customers: customers who have no complaints about the products or services they’ve purchased. They strive for consistent and satisfactory, but unremarkable service. […]
Word of Mouth or Advertising?
In my experience, it’s very difficult for companies with a marketing/advertising tradition to invest in word of mouth because there’s no organizational home for it. The marketers are not comfortable with being held accountable for something as difficult to control as a customer experience. It’s much easier to plan and execute ad campaigns. If traditionally […]
Online Customer Reviews vs Testimonials
What Works Best – Online Customer Reviews or Testimonials? I recently read an article on Search Engine Guide titled, “Reputation Management — Tips for Using Testimonials,” by Stone Reuning. I have to disagree with the idea that a business in the age of social media can manage it’s reputation by using testimonials because consumers realize […]
Are Negative Online Customer Reviews Deflecting Business?
Negative Online Customer Reviews Turn Away Business! We talk to lots of small business owners and very few of them understand how local businesses appear in search results for likely keywords. Part of the problem is that the business owners rarely go online to check this — they just assume that their web developer has […]