Photo by Maurice Schadee When I talk to business owners, I’m surprised that so many of them view social media as just the new advertising channel. They view social media as replacing TV, radio, and newspapers, to broadcast advertising to waiting consumers, and they don’t recognize that “social” implies “engaging” with customers and clients. They […]
Growing Client/Customer Loyalty
The only thing that will make you remarkable is being worth remarking about. Seth Godin in his blog, May 23, 2010 Most businesses set the performance bar too low. They aim for satisfied customers: customers who have no complaints about the products or services they’ve purchased. They strive for consistent and satisfactory, but unremarkable service. […]
Hiding in Plain Sight on The Web
Seth Godin posted another great blog post this morning titled, “We’re the same, we’re the same, we’re …” He says: Take a look at just about any industry with many competitors–colleges, hotels, sedans, accounting firms (especially accounting firms)… The websites bend over backwards to be just like all the others. You can’t identify one hotel […]
Word of Mouth or Advertising?
In my experience, it’s very difficult for companies with a marketing/advertising tradition to invest in word of mouth because there’s no organizational home for it. The marketers are not comfortable with being held accountable for something as difficult to control as a customer experience. It’s much easier to plan and execute ad campaigns. If traditionally […]