What Works Best – Online Customer Reviews or Testimonials? I recently read an article on Search Engine Guide titled, “Reputation Management — Tips for Using Testimonials,” by Stone Reuning. I have to disagree with the idea that a business in the age of social media can manage it’s reputation by using testimonials because consumers realize […]
Are Negative Online Customer Reviews Deflecting Business?
Negative Online Customer Reviews Turn Away Business! We talk to lots of small business owners and very few of them understand how local businesses appear in search results for likely keywords. Part of the problem is that the business owners rarely go online to check this — they just assume that their web developer has […]
How to Do Customer Surveys
In business and in our personal lives, we are beset with surveys. “Fill out our survey and receive a chance to win a free iPOD.” “Please complete our survey and receive a $5 coffee card for Starbucks.” “We hope you enjoyed your stay, please complete this survey and drop it off at the front desk […]
Theft of Your Online Reputation
I frequently talk to business owners and managers who are unconcerned about the possibility of online bad reviews. They seem assured that their customers will talk to them about any dissatisfaction before resorting to leaving criticism online. Some feel that their business is too small to be attacked online. Others think that since nobody has […]