Online Word of Mouth Can Help You Compete in a Big Box World! I recently read an interesting book which describes the impacts that big box retailers have had on communities and associated independent retail businesses. The book is Big-Box Swindle: The True Cost of Mega-Retailers and the Fight for America’s Independent Businesses written by […]
Are You Building Customer Loyalty?
Ignoring Your Online Reputation Hurts Your Business! Benjamin Franklin once said, “To gain a friend, let him do you a favor”. In his bestseller, What Got You Here Won’t Get You There, Marshall Goldsmith quotes Benjamin Franklin to make the point that if you put yourself (or your business) in someone else’s hands, that person […]
Hard to Say You’re Sorry?
Will an Apology Help Your Internet Business Reputation? In his bestseller, What Got You Here Won’t Get You There, Marshall Goldsmith talks about the difficulty we all have in saying we’re sorry. He points out that we often find it painful to admit being wrong and perhaps that by apologizing, we’re ceding power to another […]
Bad Customer Reviews?
What Are You Doing to Protect Your Business from Bad Online Customer Reviews? There was a recent article at www.BusinessWeek.com, written by Ricky McRoskey, titled, “Where Customers Go to Praise (or Bash) You.” The article cites a 2007 study that found that 24% of Internet users look at online reviews before making offline service purchases. […]